Account-Based Marketing Orchestration Platform for B2B Marketers

Product Overview
Terminus empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at scale. Allows marketers to easily develop automated, multifaceted campaigns for demand generation, sales pipeline and customer marketing. Marketers can orchestrate tactics for different buying stages, personas, accounts or other criteria within each campaign. Updated to include extended engagement analytics and measurement based on intent.

• Provides insight into marketing’s influence on generating new opportunities, progressing accounts further down the funnel, and closing revenue instead of simply generating leads.
• Delivers better insight into account engagement, going beyond lead acquisition and scoring. When new accounts visit your website, web analytics capture this new contact, making it a “known” account. Reporting is available for account data for pages visited, sessions, and time on site from individuals at target companies.
• Marketers receive a weekly report on account engagement with insights on progression to a new stage of the buyer’s journey. Providing rich information to review and plan for account engagement, it brings marketing and sales together to cohesively drive revenue.
• Terminus will be able to provide anonymous website traffic information, pulling information aggregated from various sources, to identify which accounts are most engaged at a given time.

• Ad Experiences
• Email Experiences
• Chat Experiences provides a native ABM chat solution directly from the Terminus platform that enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest.
• Website Experiences