Company Overview
Demandbase is a leading Account Based Marketing (ABM) technology company, featuring targeting and personalization tools that recognize account-based buying signals. Demandbase acquired data science company Spiderbook in 2016, expanding its ability to help B2B sales and marketing identify and engage highly qualified leads at key B2B accounts.
Demandbase Account ID (Free Edition) is a website vistor tracking tool that identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible insights.
Demandbase Advertising targets buying committees via intent-based, known contacts, and persona targeting to increase qualified web engagement using a purpose-built B2B demand side platform (DSP). Get the most mileage out of your advertising budget, show the impact of digital campaigns on driving engagement & pipeline, and align messages based on what accounts are ready to buy — not just what you need to sell.
Demandbase Data injects world-class data and account intelligence into your tech stack. With millions of data points, our third-party B2B data is powered by AI, including intent and technographics, so you always know who your optimal accounts are. Whether you purchase our data directly to feed your systems, data lakes, or data warehouses, or consume it through Demandbase One, you’ll deliver more predictable pipeline, faster growth, and way better buying experiences.
Demandbase One is a Go-to-Market™ Platform that aligns sales and marketing to create and accelerate opportunities. This account-based marketing solution combines proprietary data, third-party data, and a company’s own first-party data, giving revenue teams a complete view of their customers and prospects at every stage of the buying journey. And with sophisticated AI and machine learning, Demandbase One can clearly direct teams to the accounts that will most likely convert to pipeline and ultimately, become valuable customers.
Demandbase Sales Intelligence infuses Account Intelligence into every step of your sale, delivering accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Find more of the right leads, engage with them more intelligently, and win more deals — all faster and easier than ever.
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