Traffic and Visitor Analytics tools help marketers understand who is visiting their website and how they interact with it. These tools can track site visitors on an individual basis in order to follow their activity, right down to the mouse click. With tools such as mouse tracking and journey replay, marketing teams can discover how users are navigating the website from page to page, the length of time visitors spend viewing content, when and even why they click away, and detect when they return and for what purpose. Available as stand-alone user-level trackers, bundled into a User Experience Testing Tool, or bundled within Web Analytics platforms.
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