Company Overview
Founded in 1998 with an aggressive mission statement "to organize the world's information and make it universally accessible and useful," Google has grown from a popular search engine into a multinational technology company comprising numerous high-profile subsidiaries offering a wide range of Internet-related services and products. Google's realm includes online advertising technologies, search, cloud computing, and software. AdMob, DoubleClick, On2 Technologies, Picnik, YouTube, Zagat, Waze, Blogger, SlickLogin, Boston Dynamics, Bump, Nest Labs, DeepMind Technologies, WIMM One and VirusTotal are all Google subsidiaries.
AdMob is a mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. Ad network optimization enables publishers to generate the highest CPM from the ad networks in their mediation stack. Define the native ad style using the templates, CSS editor, and ad types. Metrics include active users, ad exposures per session, session duration, ARPU and user retention.
Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavior across CRM, points of sale, call centers, devices, and the Internet of Things.
Android Messages (formerly Google Messenger) is the new and improved messaging client for Android. Google is partnering with global carriers and OEMs to offer a unitifed native messaging client for SMS, MMS and RCS (Rich Communication Services). RCS is the Messaging as a Platform (MaaP) Universal Profile developed by GSMA to promote interoperability across carrier networks and devices.
AngularJS is a toolset for building the framework most suited to your application development. It is fully extensible and works well with other libraries. Every feature can be modified or replaced to suit your unique development workflow and feature needs.
With ARCore, build new augmented reality experiences that seamlessly blend the digital and physical worlds. Transform the way people play, shop, learn, create, and experience the world together—at Google scale.
BigQuery is Google's serverless, highly scalable, low cost enterprise data warehouse designed to make all your data analysts productive. Because there is no infrastructure to manage, you can focus on analyzing data to find meaningful insights using familiar SQL and you don't need a database administrator. BigQuery enables you to analyze all your data by creating a logical data warehouse over managed, columnar storage as well as data from object storage, and spreadsheets. BigQuery makes it easy to securely share insights within your organization and beyond as datasets, queries, spreadsheets and reports. BigQuery allows organizations to capture and analyze data in real-time using its powerful streaming ingestion capability so that your insights are always current. BigQuery is free for up to 1TB of data analyzed each month and 10GB of data stored.
BigQuery BI Engine is a fast, in-memory analysis service. By using BI Engine you can analyze data stored in BigQuery with sub-second query response time and with high concurrency. With BI Engine, you can build rich, interactive dashboards and reports in Data Studio without compromising performance, scale, security, or data freshness.
Blogger is a blog publishing platform developed by Pyra Labs, bought by Google in 2003. Blogs are hosted by Google at a subdomain of blogspot.com, or hosted in a registered custom domain.
Campaign Manager 360 is an ad management and measurement system for advertisers and agencies. It offers a centralized tool for managing your digital campaigns across websites and mobile.
Dataform is where your data team works together to build a single source of truth for your company’s data. Collaborate on SQL pipelines in BigQuery without writing code or managing infrastructure.
Dataproc Metastore is a fully managed, highly available within a region, autohealing serverless Apache Hive metastore (HMS) on Google Cloud for data analytics products. It supports HMS and serves as a critical component for managing the metadata of relational entities and provides interoperability between data processing applications in the open source data ecosystem.
Display & Video 360 is a campaign management tool from Google. Manage creative, analytics, TV, and digital teams with a single product that brings everyone together to share insights, work more efficiently, and get closer to the data. Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.
Firebase is a modular freemium mobile app development and performance platform. The mix-and-match features help you quickly create a new app, configure features, experiment with paramters and test performance. Firebase also integrates seamlessly with Adwords to drive installs, gain deep insights into your conversions and run targeted campaigns to engage your userbase.
Funding Choices is an easy-to-use messaging tool that can help brands communicate with users to gather consent or opt-out requests as required by regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), or recover lost revenue from ad blocking users.
G Suite Enterprise for Education offers additional enterprise-grade capabilities designed for large institutions, customized for education. Includes advanced controls, enhanced analytics and search, and enterprise-grade communication tools.
Gmail is a search-based e-mail (Web mail) service, which is accessible from a Web browser anywhere in the world. Available in both a free (@gmail) version and a custom (@yourcompany.com) version with added features. Gmail was updated in 2017 to make live links out of addresses contacts and phone numbers. Clicking an address link will take the user to Google Maps. Clicking an email address will compose a new email, using the user’s default email client. Finally, when using a mobile device, clicking a phone number will start a call request using the default phone app.
Google Ad Grants offer $10,000 USD of in-kind advertising every month from Google Ads, an online advertising solution from Google. Qualified nonprofits can get their ads in front of more eyes, resulting in more visibility, more donations, and more volunteers.
Google Ad Manager is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. The platform includes capabilities from DoubleClick for Publishers and DoubleClick Ad Exchange in a unified programmatic platform.
Google Ads, formerly Google Adwords, is a pay-per-click advertising solution that serves ads based on keywords used during Google searches. The solution involves creating an ad, choosing search terms that trigger the ad in Google or YouTube results, and set a daily budget which may be exceeded by up to 200% for the day based upon Google algorithms governing advertising. Adwords Editor dashboard shows how many people notice ads and what percentage click to visit.Tracking tools show the actual sales a website is generating as a direct result of ads. Use conversion tracking to help you see how your ad clicks and viewable impressions influence store visits.
Google Ads Editor is a no-cost, downloadable application that lets you work offline and make bulk changes quickly, and easily. Make changes across your campaigns with ease.
AdSense is an ad serving application for website owners to enable text, image, and video advertisements on their websites. Auto ads use machine learning to determine where and when to place ads on publishers’ pages. AdSense publishers turn on Auto ads in their accounts without having to add any code to their sites.
Google Alerts sends email notifications whenever Google finds new results on selected keywords. Configure your Google Alerts settings to get updates about a product, company or brand. Know right away when someone posts something about your brand on the web, or keep up with news stories on your own company, the competition or the industry.
Google Analytics 4 (GA4) is a powerful, next-generation web analytics solution that provides a comprehensive understanding of customer interactions across websites and apps. Built on an event-based data model, GA4 enables businesses to analyze user behavior at every touchpoint, offering deeper insights into the entire customer journey. Leveraging Google’s advanced machine learning, GA4 uncovers trends, predicts future user actions, and helps businesses make data-driven decisions. With seamless integration across Google’s advertising and marketing platforms, it empowers marketers to optimize performance, improve attribution accuracy, and enhance customer engagement while prioritizing data privacy and compliance.
Key Features
Event-Based Tracking: Captures all user interactions as events for a more flexible and detailed analysis.
Cross-Platform Analytics: Unifies data across websites and mobile apps for a holistic view of customer behavior.
Predictive Insights: Google’s machine learning models anticipate future user actions and trends.
Privacy-Centric Design: Includes cookieless tracking options, customizable data retention, and GDPR/CCPA compliance features.
Explorations & Audiences: Advanced analysis and segmentation tools replace traditional reports and segments.
Google Ads & Marketing Integrations: Connects seamlessly with Google Ads, BigQuery, and other tools for real-time data activation.
Custom Funnels & Attribution Modeling: Assigns values to marketing touchpoints to enhance conversion tracking.
Anthos is a managed application platform that extends Google Cloud services and engineering practices to your environments so you can modernize apps faster and establish operational consistency across them.
Google Assistant is an intelligent voice-activated personal assistant that can engage in two-way conversations. Manage tasks by asking Google Assistant to send a text, set reminders, turn on battery saver and instantly look up emails. Integrates with Google Allo group conversations. Just add @google, and Google Assistant is ready to provide answers to the Google Allo group.
Google Attribution brings online and offline media together for deeper insights that lead to better performance and higher return on marketing investment for cross-channel campaigns.
Google Authenticator is a software-based authenticator app developed by Google that implements multi-factor authentication using time-based one-time passwords (TOTP) and HMAC-based one-time passwords (HOTP).
Google Calendar enables teams to easily share calendars, increasing productivity. It is part of the Google Apps for Work product line and integrates with Gmail, Drive, Contacts, Sites and Hangouts.
Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. DevTools can help you edit pages on-the-fly and diagnose problems quickly, which ultimately helps you build better websites, faster.
Google Cloud is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products. Alongside a set of management tools, it provides a series of modular cloud services including computing, data storage, data analytics and machine learning.
Google Cloud AutoML Vision is a service that makes it faster and easier to create custom machine learning models for image recognition. Its drag-and-drop interface lets you easily upload images, train and manage models, and then deploy those trained models directly on Google Cloud. Early results using Cloud AutoML Vision to classify popular public datasets like ImageNet and CIFAR have shown more accurate results with fewer misclassifications than generic ML APIs.
Google Cloud CDN offers fast, reliable web and video content delivery with global scale and reach. Cloud CDN lets businesses deliver content to their users with industry-leading performance and throughput. Cloud CDN caches content in locations all over the world to stream video, serve images, download game updates, and other digital distribution use cases.
The Google Cloud Contact Center AI Platform is an expansion to Contact Center AI that offers an out-of-box, end-to-end solution for the contact center. It brings together the advantages of AI, cloud scalability, multi-experience capabilities, and tight integration with customer relationship management (CRM) platforms to unify sales, marketing, and support teams around data across the customer journey.
Google Cloud Functions is an event-driven compute platform for cloud services and apps. It's a scalable pay-as-you-go functions as a service (FaaS) to run your code with zero server management.
Google Cloud ML Platform provides modern machine learning services, with pre-trained models and a service to generate your own tailored models. Our neural net-based ML platform has better training performance and increased accuracy compared to other large scale deep learning systems. Our services are fast, scalable and easy to use. Major Google applications use Cloud Machine Learning, including Photos (image search), the Google app (voice search), Translate, and Inbox (Smart Reply). Our platform is now available as a cloud service to bring unmatched scale and speed to your business applications.
Google Cloud Operations Suite is a suite of tools for monitoring, logging, and application performance. Monitor, troubleshoot, and improve application performance on your Google Cloud environment.
Google Cloud’s data lake powers any analysis on any type of data. This empowers your teams to securely and cost-effectively ingest, store, and analyze large volumes of diverse, full-fidelity data.
Google Cloud Run is a fully managed environment for running containerized apps. Develop and deploy highly scalable containerized applications on a fully managed serverless platform.
Google Cloud Spanner is the only enterprise-grade, globally-distributed, and strongly consistent database service built for the cloud specifically to combine the benefits of relational database structure with non-relational horizontal scale. This combination delivers high-performance transactions and strong consistency across rows, regions, and continents with an industry-leading 99.999% availability SLA, no planned downtime, and enterprise-grade security. Cloud Spanner revolutionizes database administration and management and makes application development more efficient.
Google Cloud Storage offers object storage for companies of all sizes. Store any amount of data and retrieve it as often as you’d like. Configure your data with Object Lifecycle Management (OLM) to automatically transition to lower-cost storage classes when it meets the criteria you specify, such as when it reaches a certain age or when you’ve stored a newer version of the data. Whether you're coming from an online or on-premises source, our online storage transfer solutions enable you to manage large-scale data transfers easily, securely, and efficiently. Storage Transfer Service and Transfer Service for on-premises data offer two highly performant pathways to Cloud Storage—both with the scalability and speed you need to simplify the data transfer process.
Google Cloud Vision is an easy-to-use REST API that enables developers to understand the content of an image by encapsulating powerful machine learning models. With Cloud Vision, you can build metadata on your image catalog, moderate offensive content, or enable new marketing scenarios through image sentiment analysis. Easily detect broad sets of objects in your images, from flowers, animals, or transportation to thousands of other object categories commonly found within images. Vision API uses the power of Google Image Search to find topical entities like celebrities, logos, or news events. Combine this with Visually Similar Search to find similar images on the web. Vision API supports a broad set of languages.
Google Currents (formerly Google+ for G Suite) is an employee communication system that allows enterprises to build a productive community where everyone stays on the same page. Share ideas with employees and gather input through meaningful, focused discussions on topics that matter to your organization.
With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe. If your business caters to a particular age, gender, or parental status, refine your Google Display Network targeting with demographics to target the right audience. Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender.
Google Docs is a free platform that includes Google Docs, Sheets, Slides and Forms. Anyone can create documents, presentations, spreadsheets or interactive forms with ease on desktop or mobile, collaborate with colleagues and share the always up-to-date file from their Google Drive or email.
Google Drive is a free online hub where individuals and business teams can create, share and store files. Google Drive supports Google Docs, Sheets and Slides as well as Microsoft Office files, PDFs, video and images. File sharing is as simple as providing a link, and teams can collaborate on documents using an always-up-to-date version. It's easy to search for documents using any search term, and sharing controls include view-only, version control and annotation.
Google Earth VR is an app that lets people travel to destinations around the world using HTC Vive or Oculous Rift virtual reality headsets. With Google Earth VR and the headsets, you can "teleport" to travel destinations, fly or walk around the world’s cities, landmarks, and natural wonders. Earth VR comes with cinematic tours and hand-picked destinations that send you to the Amazon River, the Manhattan skyline, the Grand Canyon, the Swiss Alps, and more.
Google Home is a voice-activated speaker powered by the Google Assistant. A simple voice request triggers Google Home to provide real-time answers, just like typing search terms into Google online. Ask Google Home for the latest on weather, sports, local business addresses and hours. Ask Google Home to play music from your personal playlist, podcasts or radio from services such as Google Play Music, Spotify, YouTube Music, Pandora and TuneIn. Google Home can retrieve your flight information, set alarms and timers, and even tell you about the traffic on your way to work.
Part of the G Suite by Google Cloud, Jamboard is a whiteboard-style 4K display. Enrich your brainstorm with the best of Google Search and your team’s work in G Suite: Grab images and content from the web and bring them in, pull in work from Docs, Sheets, and Slides, even add photos stored in Drive. Collaborate with team members from anywhere on Jamboard, with the same real-time co-authoring that powers G Suite’s apps, whether they’re in the same room using multiple Jamboards or across the world using the Jamboard app on a phone or tablet. The Jamboard app for Android and iOS makes it easy to join in the creativity on a phone or tablet. You can also use the app to claim a Jamboard when you walk into a conference room and start adding content from G Suite.
Google's Looker Studio, formerly known as Data Studio, unlocks the power of your data by making it easy to create interactive dashboards and compelling reports from a wide variety of sources. With Google's Looker Studio, you can tell impactful stories by creating and sharing engaging reports and data visualization, unite your data by easily connecting to more than 800 data sources, transform your data to impactful business metrics and dimensions with intuitive smart reports, empower your teams with key business metrics by sharing automated dashboards, and create meaningful, shareable, customizable, charts and graphs with just a few clicks.
Google Maps is a free tool that can serve up maps of over 220 countries and territories, and hundreds of millions of businesses and places on the map. Get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods. Use local advertising on Google Maps to connect customers to your business.
Google Marketing Platform includes Google products including Display & Video 360, Search Ads 360, Analytics 360, Data Studio, Optimize 360, Surveys 360 and Tag Manager 360. These products are offered individually and as part of the Google Marketing Platform suite.
Google Meet is a video meeting solution from Google. Meet video conferences are encrypted in transit, and Google's array of safety measures are continuously updated for added protection. Businesses, schools, and other organizations can live stream meetings to 100,000 viewers within their domain.
Merchant Center lets you manage how your in-store and online product inventory appears on Google. Its merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day
ML Kit beta is a software developer's kit (SDK that) brings Google’s machine learning expertise to mobile developers in an easy-to-use package. Use out-of-the-box solutions (base APIs) such as "Image Labeling" to identify objects, locations, activities, animal species and products. "Text recognition (OCR)" will allow developers to create apps that recognize and extract text from images. Developers can also use their own existing TensorFlow Lite models that google will host and serve to a developer's app.
Google My Business is a free tool for business owners to manage their online reputation, interact with users, and easily keep useful info up to date across Search and Maps. Customers press the +1 button and share to endorse a business. Business owners can see user reviews, respond to them, and track user ratings over time. One single dashboard to edit business info on Google, share updates with customers and get insights on how people search for and find any business.
Google Optimize 360, part of the Google Marketing Platform, allows enterprises to optimize commerce websites. Run A/B, multivariate and redirect tests, customize the website experience for each audience, create custom audiences for Google Ads. Integrates natively with Google Analytics.
The Google Play App Store is an app marketplace. End users can find and download digital content through Google Play, and developers can distribute their apps to consumers around the globe.
Google Podcasts is a new way to discover and listen to the world’s podcasts. Users are able to subscribe to any show for free and download episodes for offline listening. Use Google Podcasts to increase your podcast's reach and gain new listeners. Google Podcasts has a tabbed user interface that includes an Explore section where users are shown new show and episode recommendations related to their interests.
Google Search, usually referred to as just Google, is the most widely used search engine in the United States. Google's rise to great popularity is credited to its patented PageRank algorithm, reported to employ more than 250 sophisticated ranking indicators to compute a recursive score for web pages. An entire industry of marketing technology, Search Engine Optimization or SEO, has arisen to help websites increase their Google rankings.
Google Search App is a feature-rich mobile search engine app that leverages the voice-activation, map features and proximity sensors in smart phones to provide users with a handy device for navigating the modern world.
Google Shopping is a product enabling users to search for products via shopping websites and compare prices between numerous vendors. products are displayed when a customer uses Google to search for a product. Results of searches can appear in the main Googleresults page or under the shopping tab.
Studio is a tool to simplify creative development. It offers a lot of flexibility when it comes to building creatives and managing creative assets. You can build HTML5 creatives using Google Web Designer components, build in your favorite HTML authoring tool using Studio's HTML5 API, or use a combination of the two. With Studio, you can create, preview, test, serve, and pull reports on your rich media ads.
Google Surveys, part of the Google Marketing Platform, give enterprises a quick, cost-effective way to get valuable insights into the minds of your target audience. Surveys are taken as end-users browse the internet, getting access to premium content. Completed survey results are returned in as little as three says with easy-to-digest graphs and charts for the enterprise using the data to make decisions.
Google Tag Manager, part of the Google Marketing Platform, keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire. Google Tag Manager is a user-friendly tool enabling marketers to self-manage tags without IT involvement. Choose any tag for change or removal, or add new tags at any time. Preview Mode shows you how a new tagging configuration is firing before you publish the changes, and a revision history shows past changes. The handy user-permissions system sets the level of access for different users. For example, you can decide that marketers can make changes but only trusted IT webmaster teams can push those changes live.
Google Trends is a real time dataset of Google Search trends. The data explorer on Google Trends allows you to search for a particular topic on Google or a specific set of search terms. Use the tool and you can see search interest in a topic or search term over time, where it’s most-searched, or what else people search for in connection with it.
With Google Voice, you get a free phone number for calls, text messages, and voicemail. You can use the apps on smartphones and computers, and you can link your number to any mobile or landline number. You can choose a brand new number from Google or use your existing mobile number to get the full set of Google Voice features.
Google Cardboard is a VR viewer designed to democratize virtual reality. Anyone can build or buy Google Cardboard, entering a world of apps that unfold all around you. With a wide variety of 3rd party Google-approved viewers to choose from, everyone is sure to find one that fits just right, so everyone has access to immersive experiences. Google even offers free download instructions for everyday consumers to build a viewer with cardboard, lenses, magnets, velcro and a rubber band.
Daydream by Google VR is immersive virtual reality powered by a smartphone. The Daydream app, available on any Daydream-ready phone starting with Pixel and Pixel XL, works with Daydream View, a VR headset and controller made by Google. With Daydream, anyone can experience popular Google apps in a new way -- such as Google Photos and Google Play Movies in virtual reality, incredibly immersive Google Street View, and YouTube VR, that lets you can watch the entire library of YouTube videos on a virtual big screen.
Tilt Brush is a design tool that lets creatives of all skill levels paint in 3D room-scale VR. With Tilt Brush, the room is your canvas where you paint life-size, with 3D brush strokes, stars, light, and fire. Tilt Brush supports HTC Vive and Oculus Rift headsets.
Google Workspace, formerly G Suite, is Google's platform for messaging, meetings, documents and tasks. Linked previews in Docs, Sheets, and Slides allow users to preview the content of a link without leaving the original document, saving time switching between apps and tabs, and allowing more time to get work done. @mention someone in any of these tools and a popup will display details providing context and even suggest actions like sharing a document.
Google Keyword Planner is a companion product for Google Adwords subscribers. Keyword Planner enriches Adwords by helping to find the most relevant keywords, simplifying the process of optimizing your search marketing. When you decide on a Keyword Plan that works, you can save it to your account or share your plan with others. Then, you can create ad groups and set bids for each keyword before turning your campaign on.
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page
Reach Planner is a new tool in AdWords that allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries.
Search Ads 360, part of the Google Marketing Platform, allows marketers to create search campaigns using google's bid automation. Supports most Google Ads features, including Performance Max and Discovery campaigns.
Sites empowers anyone to launch an internal website for sharing company information or training, a project site for teams or a portal for customers. Part of the Google Apps for Work product line.
Snapseed is a full-featured professional photo editor for iOS and Android. Snapseed offers a full menu of photo processing features including color correction, sharpening, lightening, softening, and cropping. Advanced editing features and filters make it easy to enrich photos. the mood of your images.
Tenor is a GIF-sharing platform for Android, iOS and desktop. GIFs featured on Tenor are from partners in entertainment and sports, sustaining engagement with franchises between events. Tenor was acquired by Google in 2018.
TensorFlow is an open source software library for numerical computation using data flow graphs. Nodes in the graph represent mathematical operations, while the graph edges represent the multidimensional data arrays (tensors) communicated between them. The flexible architecture allows you to deploy computation to one or more CPUs or GPUs in a desktop, server, or mobile device with a single API.
Google Cloud Video Intelligence API makes videos searchable, and discoverable, by extracting metadata with an easy to use REST API. You can now search every moment of every video file in your catalog and find every occurrence as well as its significance. It quickly annotates videos stored in Google Cloud Storage, and helps you identify key nouns entities of your video, and when they occur within the video. Separate signal from noise, by retrieving relevant information at the video, shot or per frame.
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