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Advertising Management, Performance, Optimization

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Definition

Advertising Management, Performance, Optimization tools identify the best performing ads, enabling decision makers to optimize ad spend. These tools are available as stand-alone products, bundled as part of an Analytics package, or part of an all-in-one Advertising Management Platform. Features of these tools may include A/B and multivariate testing tools as part of a package or a stand-alone product.

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Products

Aarki Encore
By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Ad QA
By Ad Reform
Ad QA scans your ads across key UX metrics to identify and resolve issues before you kick off a campaign.
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Ad Reform Screenshots
By Ad Reform
Ad Reform's Screenshots solution automates your ad screenshots. Ad Reform is 5-10x faster than capturing screenshots manually. Generate hundreds of screenshots at once with their one-step CSV import.
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Ad-Assistant
By Algomizer
The Ad-Assistant platform creates online advertising campaigns from start to finish, including opening an account, keyword research, budget management, ads and landing page development, campaign optimization and more.
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Ad4All
By Penthion Media Technologies
The Ad4All Ad|Portal is a self-service advertisement delivery portal, which is fully focused on the delivery and processing of advertising material. This solution saves you enormous time as a publisher, because the entire workflow (delivery, checking...
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Adaptive Campaigns
By Adaptive Campaigns
Adaptive Campaigns serves ads to customers based on real-time, predictive and dynamic feedback. Adaptive Campaigns allows the marketer to which parts of the creative perform best. User ad engagement drives real time creative updates, while Adaptive C...
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Adcash for Advertisers
By Adcash
Adcash is an online advertising platform that allows you to reach your target audience with results-driven performance advertising campaigns.
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Adcash for Publishers
By Adcash
Adcash is an online advertising platform that allows you to monetize your website traffic and maximize your ad revenue. Whether you’re a small, medium or large publisher, website owner, content creator, ad network or SSP partner, you can boost your a...
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AdCurve
By AdCurve
AdCurve is a feature rich marketing platform that gives you full control over your marketing and increases your return on ad spend. Get insights in the actual costs per ad, the margin per product and per order and the full customer journey to make al...
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AdReady+
By Digital Remedy
AdReady+ is a full-service ad-tech platform for agencies designed to move campaigns from the initial RFP and planning stages, through to IO management and trafficking, and finally onto insights, reporting, and renewal.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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