Advertising: Ad Serving and Management

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Definition

Advertising Management is a complex process of employing various media to sell a product or service. This process begins with marketing research and encompasses the media campaigns that help sell the product.

Source: MSG

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Subcategories

Ad Block Mitigation

Ad Fraud Protection

Ad Servers

Advertising & Campaign Management

Advertising Analytics & Intelligence

Advertising Management, Performance, Optimization

Cost Aggregation

Database: Advertising Industry

Products

Aarki Encore
By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Ad Insights
By AdLabs
Ad Insights uses rigorous data analytics to identify and quantify the positive and negative impact of specific words and phrases in each ad. It develops valuable insight into the emotional sentiments driving performance to improve both ad content and...
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Ad Optimization
By AdLabs
Ad Optimization offers 24/7 performance monitoring of numerous campaign metrics to identify underperforming ads. Drive ROI by automatically deploying new and creative ads to keep your business at top of mind with your audience.
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Ad QA
By Ad Reform
Ad QA scans your ads across key UX metrics to identify and resolve issues before you kick off a campaign.
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Ad Reform Screenshots
By Ad Reform
Ad Reform's Screenshots solution automates your ad screenshots. Ad Reform is 5-10x faster than capturing screenshots manually. Generate hundreds of screenshots at once with their one-step CSV import.
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Ad-Assistant
By Algomizer
The Ad-Assistant platform creates online advertising campaigns from start to finish, including opening an account, keyword research, budget management, ads and landing page development, campaign optimization and more.
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Ad-Vantage
By Customware, Inc.
Ad-Vantage™ is designed to be a single source solution and work with you from the beginning of the ad placement process to the end. Send Quotes, Insertion Orders with a copy of the advertisement, Ad Reminders, Position Request forms, Position Request...
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ad.agio
By Neodata Group
ad.agio is a multi-channel ad-server built with the online publisher’s ad tech needs in mind. ad.agio leverage the data to target and deliver any ad type, across any device, to any user.
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Adaptive Campaigns
By Adaptive Campaigns
Adaptive Campaigns serves ads to customers based on real-time, predictive and dynamic feedback. Adaptive Campaigns allows the marketer to which parts of the creative perform best. User ad engagement drives real time creative updates, while Adaptive C...
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Adblock Monetizing Engine
By AdSorcery
Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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