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Advertising & Campaign Management

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Definition

Advertising & Campaign Management platforms are all-in-one solutions that enable marketing teams to efficiently manage a cross-channel campaign. Tools in this category promote collaboration from initial idea (whiteboarding) to post-campaign performance metrics sharing, often including ad creation and ad management tools. An Advertising Automation Platform may be stand-alone, or bundled as part of an advanced Marketing Automation package.

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Products

Ad-Lib PRO Suite
By Ad-Lib
Ad-Lib.io provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-lib.io connects creative and media workflows using intelligent automation, maki...
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Adform FLOW
By Adform
Adform FLOW is an advertising management platform with the following built-in tools: DSP, DMP, SSP, DCO and ad server. Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides augmented intelligence to amplif...
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ADOHM Marketing Suite
By ADOHM
ADOHM Marketing Suite is a marketing platform powered by Artificial Intelligence that is designed to consolidate ad campaigns from different platforms and also integrate with platforms like Google, Facebook, Instagram & Taboola. Right from automating...
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ADvendio Self-Service Advertising
By ADvendio
ADvendio Self-Service Advertising Platform is a Salesforce powered platform for managing cross-media ad campaigns. Self-serve ad management allows publishers, advertisers, and agencies to enhance process efficiency & campaign effectiveness.
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Advertising Sales Management
By Salesforce
Advertising Sales Management is a converged advertising management platform that accelerates sales, streamlines operations, and optimizes campaign performance. Visualize all key agency, advertiser, and brand relationships, get unified visibility into...
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Amobee Brand Intelligence Platform
By Amobee
Amobee Digital Marketing Platform is a comprehensive tool that powers Amobee’s cross-channel solutions for digital publishers, advertisers, mobile operators, developers and enterprises. Ad selection algorithm addresses targeting, campaign progress, u...
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Apteco PeopleStage
By Apteco
Apteco PeopleStage automates and coordinates multi-channel, multi-stage, personalised communications. Create, manage, and deliver automated, personalised marketing campaigns across your channels.
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Backbone4Media
By Backbone Consulting
Backbone4Media is an end-to-end solution for media sales organizations. It uses predefined workflows supporting the whole lifecycle of a campaign from proposal to invoice. It also includes a seamless integration to market leading ad servers.
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BeOp for advertisers
By BeOp
BeOp for advertisers is a self-serve advertising platform that allows you to manage all of your campaigns and creatives, and forecast your semantic targeting. BeOp’s technology uses contextual targeting to deliver your campaigns, so no cookies are re...
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Bidalgo
By Bidalgo
Bidalgo is an advanced ad automation platform for scalable growth. It offers intuitive AI-powered ad automation for app developers and advertisers. Scale your user acquisition with the only ad automation platform to automate the entire media buying p...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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