Advertising & Campaign Management

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Definition

Advertising & Campaign Management platforms are all-in-one solutions that enable marketing teams to efficiently manage a cross-channel campaign. Tools in this category promote collaboration from initial idea (whiteboarding) to post-campaign performance metrics sharing, often including ad creation and ad management tools. An Advertising Automation Platform may be stand-alone, or bundled as part of an advanced Marketing Automation package.

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Products

By Adform
Adform FLOW is an advertising management platform with the following built-in tools: DSP, DMP, SSP, DCO and ad server. Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides augmented intelligence to amplif...
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By Amobee
Amobee Digital Marketing Platform is a comprehensive tool that powers Amobee’s cross-channel solutions for digital publishers, advertisers, mobile operators, developers and enterprises. Ad selection algorithm addresses targeting, campaign progress, u...
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Backbone4Media is an end-to-end solution for media sales organizations. It uses predefined workflows supporting the whole lifecycle of a campaign from proposal to invoice. It also includes a seamless integration to market leading ad servers.
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Bidalgo is an advanced ad automation platform for scalable growth. It offers intuitive AI-powered ad automation for app developers and advertisers. Scale your user acquisition with the only ad automation platform to automate the entire media buying p...
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Illumin is a platform enabling advertisers to plan and buy ads leveraging omnichannel intelligence
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Leveraging our consumer, media distribution and research databases, we provide automated, customizable Media Planning and Buying for all Paid Media through LMap. We compile comprehensive consumer information from leading global data providers to powe...
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AdDaptive advertising automation software eliminates repetitive tasks such as trafficking orders, uploading creatives and optimizing campaigns. Direct ad server integrations allow you to instantly traffic orders and powerful algorithms optimize campa...
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