Product Overview
Amobee Digital Marketing Platform is a comprehensive tool that powers Amobee’s cross-channel solutions for digital publishers, advertisers, mobile operators, developers and enterprises. Ad selection algorithm addresses targeting, campaign progress, user exposure, operator policies and device constraints. Enables marketers to monetize supply with a combination of mediation, RTB (real-time bidding) and agency, to understand specific audiences' interests, discover product and category opportunities, refine messaging and benchmark their competitive position.
Marketers use the powerful Amobee dashboards and analysis tools to inform strategy, tactics and timing. An industry-leading programmatic ad revenue platform that connects supply to the world’s leading demand sources to achieve the best ROI for mobile and digital ad impressions. In order to increase revenue and profitability, app brands should increase both retention and revenue per customer to increase the overall lifetime value of mobile app users and ROI on their apps.
No technical expertise required
Instant
Marketing Function Channel Marketing, Customer Engagement and Retention, Metrics and Insights, Productivity, Research
For Use ByCompany Type B2B, B2C, AGN
Market/Industry Specialization No market specialization
Current / Past Customers Accuweather, Bankrate, Barnes & Noble, BMW, Dish, eBay, Expedia, First PREMIER Bank, Ford, Garmin, Live Nation, Nokia, Optus, Singtel, Snuggle, Swarovski, Telefonica, Visit Birmingham