Ad Servers

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Definition

An Ad Server is a large, high-capacity platform that stores, tracks and exposes the ad content advertisers want displayed digitally. Ad Server software reports ad performance: user clicks, post-click and post-impression activities, enabling Networks and Exchanges to establish metrics-based pricing. Ad Serving can be managed by a stand-alone system, owned by an individual publisher, by an Ad Network, or via a module that's bundled into an all-in-one Advertising Management Platform. 

 

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Products

Adaptive Campaigns serves ads to customers based on real-time, predictive and dynamic feedback. Adaptive Campaigns allows the marketer to which parts of the creative perform best. User ad engagement drives real time creative updates, while Adaptive C...
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AdButler is an ad server that allows marketers to build, manage, and monitor multiple campaigns with a single time-saving interface. AdButler auctions allow marketers to mix direct sales with multiple header bidding partners to maximize revenue.
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AdGlare is a hosted ad server platform for publishers supporting banner ads, rich media and in-stream video ads.
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adKernel is a white-label ad serving platform that offers fast, efficient and feature-rich online advertising solutions to publishers, advertisers, and networks. The solution includes predictive and optimization analytics, and customizable reporting...
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AdSpeed Ad Server is a comprehensive platform with powerful ad management and ad serving features. The solution helps users to display targeted advertisements on all screens and channels: websites, blogs, email newsletters, mobile devices, and mobile...
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AdSpirit is an ad server designed for the needs of publishers, online marketers & networks as well as advertisers & agencies and allows you to manage for example as many customers, campaigns or advertising media as you like. The system also does not ...
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AdSpirit is a full-featured ad serving system. AdSpirit has been designed specifically for the needs of publishers, online marketers & networks as well as advertisers & agencies, and allows you to manage as many customers, campaigns or advertising me...
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Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holi...
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By GumGum
GumGum Advertising utilizes image recognition technology to unlock the value of every online image for marketers. The solution delivers highly visible advertising campaigns to users as they view pictures and content across premium publishers.
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By Adzerk
Adzerk is an API-based ad server that provides the infrastructure to customize and scale advertising supporting banners, video, native, and custom units.
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