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Ad Servers

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Definition

An Ad Server is a large, high-capacity platform that stores, tracks and exposes the ad content advertisers want displayed digitally. Ad Server software reports ad performance: user clicks, post-click and post-impression activities, enabling Networks and Exchanges to establish metrics-based pricing. Ad Serving can be managed by a stand-alone system, owned by an individual publisher, by an Ad Network, or via a module that's bundled into an all-in-one Advertising Management Platform. 

 

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Products

ad.agio
By Neodata Group
ad.agio is a multi-channel ad-server built with the online publisher’s ad tech needs in mind. ad.agio leverage the data to target and deliver any ad type, across any device, to any user.
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Adaptive Campaigns
By Adaptive Campaigns
Adaptive Campaigns serves ads to customers based on real-time, predictive and dynamic feedback. Adaptive Campaigns allows the marketer to which parts of the creative perform best. User ad engagement drives real time creative updates, while Adaptive C...
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AdButler
By Sparklit
AdButler is an ad server that allows marketers to build, manage, and monitor multiple campaigns with a single time-saving interface. AdButler auctions allow marketers to mix direct sales with multiple header bidding partners to maximize revenue.
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AdGlare Ad Server
By AdGlare
AdGlare is a hosted ad server platform for publishers supporting banner ads, rich media and in-stream video ads.
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AdKernel
By AdKernel
adKernel is a white-label ad serving platform that offers fast, efficient and feature-rich online advertising solutions to publishers, advertisers, and networks. The solution includes predictive and optimization analytics, and customizable reporting...
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AdSpeed
By AdSpeed
AdSpeed Ad Server is a comprehensive platform with powerful ad management and ad serving features. The solution helps users to display targeted advertisements on all screens and channels: websites, blogs, email newsletters, mobile devices, and mobile...
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AdSpirit
By AdSpirit GmbH
AdSpirit is an ad server designed for the needs of publishers, online marketers & networks as well as advertisers & agencies and allows you to manage for example as many customers, campaigns or advertising media as you like. The system also does not ...
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AdSpirit AdServer
By AdSpirit GmbH
AdSpirit is a full-featured ad serving system. AdSpirit has been designed specifically for the needs of publishers, online marketers & networks as well as advertisers & agencies, and allows you to manage as many customers, campaigns or advertising me...
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Adtelligent
By Adtelligent Inc.
Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holi...
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Advertising
By GumGum
GumGum Advertising utilizes image recognition technology to unlock the value of every online image for marketers. The solution delivers highly visible advertising campaigns to users as they view pictures and content across premium publishers.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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