Cost Aggregation

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Definition

Cost Aggregation tools enable advertisers to aggregate and view marketing cost data. Tools in this category may be able to use different models for calculating cost, and report out those costs by metrics such as clicks, impressions, average effective cost per installation (eCPI) over time and return on investment. 

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Products

Xpend aggregates your cost data to give you the accurate and holistic insights you need to understand and optimize your marketing budget.
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