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Cost Aggregation

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Definition

Cost Aggregation tools enable advertisers to aggregate and view marketing cost data. Tools in this category may be able to use different models for calculating cost, and report out those costs by metrics such as clicks, impressions, average effective cost per installation (eCPI) over time and return on investment. 

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Products

Group RFZ
By Group RFZ
Group RFZ is a measurement solution that helps leading companies go beyond basic, and often irrelevant, behavioral metrics and capture the true impact of their digital initiatives - how it made consumers’ feel, the impression it left, and the effect ...
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ROI360
By AppsFlyer
ROI360 is a comprehensive return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement.
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Xpend
By AppsFlyer
Xpend aggregates your cost data to give you the accurate and holistic insights you need to understand and optimize your marketing budget.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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