Company Overview
AppsFlyer is a mobile measurement technology company that features a data-driven platform. The platform is powered by a powerful big data algorithm that utilizes a variety of identification methods to provide unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting attribution.
AppsFlyer offers a mobile advertising attribution and analytics platform, helping marketers pinpoint their targeting, optimize their ad spend, and boost their ROI.
Creative Optimization is a solution that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact. Coupled with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends, and features that drive optimal audience engagement, enabling marketers to capture the most value from their ad spend while enhancing the effectiveness of their creative content and campaigns.
ROI360 is a comprehensive return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement.
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