Retargeting

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Definition

When enabled on a website, Retargeting software tracks website visitors who click away from a brand website without making a purchase, later serving those same visitors relevant ads as they continue to browse other sites online. Tools in this section automate retargeting on one or multiple platforms. Packages may include analytics to monitor retargeting success.

 

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Products

By Adadyn
Adadyn is a programmatic advertising platform designed to simplify custom ad creation for retargeting campaigns, and programmatic placement of ads on desktop and mobile devices.
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Adcrowd's retargeting tool is powered by the proprietary Smart Pixel technology, which delivers your ads only to the most interested audiences.
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AdRoll is a widely used retargeting platform trusted by brands to retarget site visitors with ads across Facebook, Twitter, mobile, and the web.
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Advocado Activate automatically triggers digital campaigns (like search) in perfect sync with TV advertising. Advocado makes it possible for advertisers to connect with consumers during that precise moment (or micro-moment) when they want to know, go...
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AppsFlyer offers a mobile advertising attribution and analytics platform, helping marketers pinpoint their targeting, optimize their ad spend, and boost their ROI.
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Audience Cooperative offers sites with a focused audience the opportunity to create an additional revenue stream through targeted off-site ad placement. The program makes web sites' audience data available to advertisers to utilize for targeting in ...
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blueBox is an onsite retargeting solution that converts visitors into buyers through emerging and segmented messages. Pop-ups customize the experience of each user and avoid escapes.
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Clearbit Reveal is a retargeting tool that helps marketers identify web traffic based on IP address, so enterprises can automatically customize content to suit the current audience. Leverages instant firmographic data to dynamically personalize your ...
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Facebook Dynamic Ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working fo...
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Go is a powerful prospecting and retargeting platform created for SMBs and agencies to build, launch and manage search, display and retargeting campaigns quickly and easily. Bring new visitors to your website that are interested in or actively lookin...
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