Company Overview
Facebook has grown into a social network of over 550 million users worldwide. Individuals use Facebook to keep in touch with friends and family, share photos, humor and news. Businesses, advertisers and marketers use Facebook to boost social reach, increase brand name awareness, host paid ads, boost key posts, solicit real world users in order to generate user-generated influencer campaigns, and more. With the acquisition of Scape Technologies, AI enables camera devices via Facebook to recognize their surroundings.
The Audience Network by Facebook helps publishers monetize mobile apps and mobile websites through access to over 3 million global Facebook advertisers. Featuring real-time optimization capabilities, Audience Network supports custom native units for display and video, as well as standard interstitial and banner formats.
Facebook is a social network used by individuals to share information and opinions in the form of photos, videos, text, and articles with a specific group of contacts (friends). Brands and marketers leverage Facebook to acquire and engage customers as well as promote brand advocacy through targeted advertising and brand-specific Facebook pages and groups.
Facebook Business Manager is a free suite of tools that lets agencies and social media managers manage multiple Facebook Pages, ad accounts and apps all in one central dashboard. Get access to Pages or ad accounts so that you can help your clients advertise and manage their Facebook presence. Offline Conversion is a feature added in spring 2017, enabling you to make direct connections between ads and results, whether a sale in a store, a booking over the phone or an in-person meeting. With Offline Conversion, you can see, measure and adjust campaigns based on real downstream metrics that matter.
The Facebook Creator Studio is a place to manage, post, monetize, and monitor videos across all your Facebook Pages and Instagram accounts from one central location. It also helps you take advantage of new features and monetization opportunities when they become available.
Facebook Dynamic Ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you — finding the right people for each product—for as long as you want, and always using up-to-date pricing and availability. Dynamic Ads started for retailers looking to retarget people browsing their e-commerce sites.
Facebook Live is an app that lets Facebook users broadcast instantly to their Facebook network. From any iOS or Android device running the latest Facebook app, tap the Live Video icon under the "What's On Your Mind" news feed. Tap Go Live and instantly start streaming live for up to 30 minutes.
Facebook Marketplace is where people can discover, buy and sell things listed on Facebook. Businesses can use Facebook Marketplace to reach local customers. Access to payment processing and order management tools, real-time sales insights and many other benefits make for an attractive additional revenue channel that ecommerce brands everywhere can take advantage of to drive sales and business growth.
Facebook Messenger allows Facebook users to communicate through chat, live calls, live video, stickers, audio, photos or video, for free. Businesses can leverage Messenger to create an automated question-and-answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed.
Messenger Rooms make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room right from Messenger or Facebook, and invite anyone to join your video call, even if they don’t have a Facebook account.
Facebook Pay is a person-to-person payments platform enabling users to convenient, secure and consistent payment experience across Facebook, Messenger, Instagram and WhatsApp. Add your preferred payment method once then use Facebook Pay where available to make payments and purchases on our apps, instead of having to re-enter your payment information each time.
Facebook SDK (v4.34.0 as of June 2018) provides developers building on the Facebook platform a toolkit to ensure Facebook protocols are followed as developers get what they need out of the platform. Includes a Marketing Kit which empowers non-technical employees to share their most important events, without writing code. Facebook SDK is part of the Facebook Business suite.
Facebook Watch is a video hub of both original content and episodic programming. Facebook Watch includes video features offering creators a chance to be included in Facebook Watch along with branded content.
Meta Ads is an social media advertising solution enabling organizations to create targeted ads to reach different audiences and meet business goals. Target by location, age, and interests. Ads are placed in the stream of information people view on Facebook, Instagram, Messenger and WhatsApp.
Paid Online Events is a tool enabling businesses to host events live on Facebook. Paid Online Events are available to a select group of partners at launch. Paid Online Events enable monetizing your live online event through a one-time access charge that’s collected when guests register to attend. Enabling an admission fee is done through the event set-up process and requires you to sign our terms of service and have a payment account on file.
React is a JavaScript library for building user interfaces. React makes it painless to create interactive UIs. Design simple views for each state in your application, and React will efficiently update and render just the right components when your data changes.
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