Facebook

Product Overview
Facebook is a social network used by individuals to share information and opinions in the form of photos, videos, text, and articles with a specific group of contacts (friends). Brands and marketers leverage Facebook to acquire and engage customers as well as promote brand advocacy through targeted advertising and brand-specific Facebook pages and groups.

• Users can set up and manage their own Facebook Group or join up to 6,000 other Groups. Stories can be added via mobile to groups, and members of the group can react with emojis
• Ad display tailored to user preferences.
• Page owners can pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.
• Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept.
• Add GIF-supported polls that can be answered by vote, photo or GIF.