Google Ads, formerly Google Adwords, is a pay-per-click advertising solution that serves ads based on keywords used during Google searches. The solution involves creating an ad, choosing search terms that trigger the ad in Google or YouTube results, and set a daily budget which may be exceeded by up to 200% for the day based upon Google algorithms governing advertising. Adwords Editor dashboard shows how many people notice ads and what percentage click to visit.Tracking tools show the actual sales a website is generating as a direct result of ads. Use conversion tracking to help you see how your ad clicks and viewable impressions influence store visits.
Adwords allows advertisements to be seen by customers at the very moment that they’re searching on Google for the relevant services and products. Advertisers only pay when viewers click to visit website.
No technical expertise required
No Training Offered
Marketing Function Customer Acquisition, Customer Engagement and RetentionFor Use By
Company Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes