Product Overview
Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavior across CRM, points of sale, call centers, devices, and the Internet of Things.
It all starts with understanding consumer behavior, getting the right insights, and then providing people with more engaging brand experiences.
Not specified
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization