Search Engine Marketing (SEM)

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Definition

Search Engine Marketing (SEM) is the strategic online promotion of brands and products within the search engine environment.  SEM covers both paid search (SEA) and organic (unpaid, or SEO). The tools in this category help plan, create, manage and optimize paid and unpaid campaigns, including SEA daily task automation, optimizing for SEO, management of keywords, and results reporting. 

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Subcategories

Products

Using the most powerful optimization algorithm on the market, Acquisio’s bid and budget management solution allows users to set more accurate bids and deliver more clicks at a lower cost per click. This unique high frequency, predictive optimizati...
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By Ad.net
Ad.net is a search marketplace that leverages first-party search data to drive performance in display and video advertising. The solution extends the campaigns of advertisers from traditional search networks and leverages an automated bidding platfo...
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Adboozter helps Adwords advertisers stop wasted spend by monitoring and identifying ad spend leaks. Use Adboozter's data to scale traffic and conversions through SEO.
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By adCore
adCore is a Search Engine Marketing solution that enables users to build and manage dynamic campaigns for multiple search engines, automate optimization for every day SEM activity and build a reporting dashboard for client ready reports.
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AdGooroo is search marketing technology that allows advertisers and agencies to better understand their markets and gain actionable intelligence and insights on their top competitors’ search campaigns for desktop and mobile. Measurement attributes in...
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Adivore® Alerts provides mission critical actionable alerts for your Google AdWords, Bing Ads and Google & Bing Shopping campaigns. Create your alerts at the most granular keyword or product levels with campaign performance and all channel geo perfor...
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The most advanced paid search campaign building tool, Adivore® Builder is designed to refine keyword campaign content using the performance metrics from proven PPC search terms. For over five years, campaigns deployed using Adivore® Builder have aver...
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By AdLuge
AdLuge is search marketing software that measures website performance analytics and all online campaign efforts. AdLuge is designed to enable marketers to implement actionable, data-driven improvements to online and traditional marketing campaigns ba...
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By AdNabu
AdNabu is Google AdWords software that will increase sales and get more conversions from your campaigns automatically.
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By Adobe
Adobe Dynamic Media Classic is a platform that enables Customers to manage, enhance, publish, and deliver dynamic rich media content and personal experiences to consumers across all channels and devices, including web, print material, email campaigns...
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