Outsource your Stack Documentation Learn More

Search Engine Marketing (SEM)

< Back to all Categories

Definition

Search Engine Marketing (SEM) is the strategic online promotion of brands and products within the search engine environment.  SEM covers both paid search (SEA) and organic (unpaid, or SEO). The tools in this category help plan, create, manage and optimize paid and unpaid campaigns, including SEA daily task automation, optimizing for SEO, management of keywords, and results reporting. 

Contribute to this definition

Subcategories

Adwords

Click Fraud Protection

Creative and Ad Text Optimization (ATO)

Internal Search

Keyword Management

Link Building

Search Engine Advertising (SEA)

Search Engine Optimization (SEO)

Products

7Search PPC
By 7Search PPC
7Search PPC is an online advertising platform for advertisers and AdSense alternative for publishers. 7Searchppc.com is a high-performing, low-cost advertising pay-per-click search engine network. We deliver traffic from hundreds of niche Web propert...
  Compare
Acquisio
By Acquisio
Using the most powerful optimization algorithm on the market, Acquisio’s bid and budget management solution allows users to set more accurate bids and deliver more clicks at a lower cost per click. This unique high frequency, predictive optimizati...
  Compare
Ad.net
By Ad.net
Ad.net is a search marketplace that leverages first-party search data to drive performance in display and video advertising. The solution extends the campaigns of advertisers from traditional search networks and leverages an automated bidding platfo...
  Compare
Adalysis
By Adalysis
Adalysis is a powerful PPC (Pay-Per-Click) management software designed to help digital marketers and advertisers optimize their online advertising campaigns.
  Compare
AdBeacon
By AdBeacon
AdBeacon is a real time ad optimization and attribution SaaS platform that enables online advertisers, especially Facebook marketers to use their own data to accurately target advertisers in real time. AdBeacon uses the power of first-party tracking ...
  Compare
Adboozter
By Adboozter
Adboozter helps Adwords advertisers stop wasted spend by monitoring and identifying ad spend leaks. Use Adboozter's data to scale traffic and conversions through SEO.
  Compare
adCore
By adCore
adCore is a Search Engine Marketing solution that enables users to build and manage dynamic campaigns for multiple search engines, automate optimization for every day SEM activity and build a reporting dashboard for client ready reports.
  Compare
Adformatic Google Ads Tool
By Adformatic
Adformatic's Google Ads Tool aids in smarter management of Google Ads. Be proactive with smart alerts and gain control over all your accounts.
  Compare
AdGooroo
By AdGooroo
AdGooroo is search marketing technology that allows advertisers and agencies to better understand their markets and gain actionable intelligence and insights on their top competitors’ search campaigns for desktop and mobile. Measurement attributes in...
  Compare
Adivore Alerts
By Adworthy
Adivore® Alerts provides mission critical actionable alerts for your Google AdWords, Bing Ads and Google & Bing Shopping campaigns. Create your alerts at the most granular keyword or product levels with campaign performance and all channel geo perfor...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

Read more ›

Follow Us

Navigation

CabinetM for Operations Professionals Pricing Stack Documentation and Management Services CabinetM for Agency & Technology Consultants CabinetM for Marketing Technology Vendors About Us Press Leadership Contact Us Terms of Use Privacy Policy

Contact Us

CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
eross@cabinetm.com

Browser detection

You are using a browser (Robot/Spider) that is not supported on our site. Please update your browser to the latest version to have the most effective experience on CabinetM