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Definition

AdWords is Google's proprietary keyword-driven advertising service. Tools in this category primarily help marketers define, drive and measure Adwords campaigns for the best results. There are also integration apps, widgets and plug-ins that connect the data from Adwords to a company's existing database or system, plus a variety of tools that enhance, support, automate and optimize Adwords functions.

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Products

Acquisio
By Acquisio
Using the most powerful optimization algorithm on the market, Acquisio’s bid and budget management solution allows users to set more accurate bids and deliver more clicks at a lower cost per click. This unique high frequency, predictive optimizati...
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AdNabu
By AdNabu
AdNabu is Google AdWords software that will increase sales and get more conversions from your campaigns automatically.
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AdWords Robot
By AdWords Robot
AdWords Robot provides performance-driven AdWords for e-commerce. Their AdWords experts control a smart Robot for the highest yield, which works 24/7 to optimize your AdWords campaigns.
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Analytics 360 Suite
By Google Inc
Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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Dolead Campaign Management
By Dolead
The Dolead Campaign Manager platform is a comprehensive tool that provides an overview of all your statistics from your Search Engine Marketing campaigns.
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Finch
By Finch
Finch PPC (Pay-Per-Click) technology is an AdWords optimization service that improves return on ad spend for online retailers. Finch is a fully automated Software-as-a-Service (SaaS) solution for businesses who do online transactions, including eComm...
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Google Ads
By Google Inc
Google Ads, formerly Google Adwords, is a pay-per-click advertising solution that serves ads based on keywords used during Google searches. The solution involves creating an ad, choosing search terms that trigger the ad in Google or YouTube results, ...
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Keyword Hero
By Keyword Hero
Keyword Hero shows you the exact keywords your customers search for in your Google Analytics account. Understanding the intent of organic traffic is a key component for both e-commerce and web publishers of any size.
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Kparser
By Boosta
Kparser is a keyword suggestion tool for SEO & PPC. Find profitable keyword ideas for SEO, improve your PPC campaigns in Adwords and Bing Ads, and get more sales on eBay and Amazon.
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MatchCraft AdVantage
By MatchCraft
The MatchCraft AdVantage platform automates the management of ad campaigns on Google, Bing and Facebook for small and medium companies and publishers.
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