Search Engine Advertising (SEA)

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Definition

Search Engine Advertising (SEA) is a highly targeted paid advertising method. Advertisers pay to make sure their product or service is ranked highly in the sponsored area of the Search Engine Results Page (SERP). Tools in this category are SEA technology platforms that provide automated SEM tasks, tools that allow advertisers to launch and manage SEA campaigns, management of multiple campaigns simultaneously, bid management tools. (See also Keyword Management).

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Products

Using the most powerful optimization algorithm on the market, Acquisio’s bid and budget management solution allows users to set more accurate bids and deliver more clicks at a lower cost per click. This unique high frequency, predictive optimizati...
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By AdLabs
Ad Creation is a system that uses AI/Machine-Learning and lexical analytics to create optimized ad content that produces results. It an create RSA, IETA, and other text content types incorporating cultural nuances across multiple languages. It scales...
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By Ad.net
Ad.net is a search marketplace that leverages first-party search data to drive performance in display and video advertising. The solution extends the campaigns of advertisers from traditional search networks and leverages an automated bidding platfo...
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By adCore
adCore is a Search Engine Marketing solution that enables users to build and manage dynamic campaigns for multiple search engines, automate optimization for every day SEM activity and build a reporting dashboard for client ready reports.
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Adivore® Alerts provides mission critical actionable alerts for your Google AdWords, Bing Ads and Google & Bing Shopping campaigns. Create your alerts at the most granular keyword or product levels with campaign performance and all channel geo perfor...
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The most advanced paid search campaign building tool, Adivore® Builder is designed to refine keyword campaign content using the performance metrics from proven PPC search terms. For over five years, campaigns deployed using Adivore® Builder have aver...
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Adivore® Merchant Alerts’ features and functionality focus solely on streamlining optimization for e-commerce clients running Product Listing Ads (PLA) campaigns on Google & Bing. Built from the ground up to support the highly demanding, metric sensi...
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Adspert is a global web-based bid management tool that enables organizations to optimize Google AdWords campaigns for maximum click ratio and ROI. Adspert automatically analyzes SEM campaigns, places bids, makes predictions and finds new keywords and...
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Adzooma is an advertising automation tool that enables management of Google, Facebook and Microsoft Ads faster. Remove duplicate keywords, change budget delivery method, Queue opportunities and only apply when you’re ready, and many opportunities can...
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By Baidu
Baidu is a Chinese language search engine that includes 57 search and community services including Baidu Baike (an online, collaboratively-built encyclopedia) and a searchable, keyword-based discussion forum. To provide intelligent, relevant search r...
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