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Creative and Ad Text Optimization (ATO)

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Definition

Ad Optimization is performance-enhancing technology that is used to boost the click-through-rate (CTR) of a Pay-Per-Click (PPC) ad on search engines. Ad Optimization may come stand-alone as a plug-in or add-on, integrated into an A/B Testing tool for campaign performance, or built into powerful Ad Servers that are programmed to report impressions and clicks, post-click and post-impression activities, and interaction metrics. (See also A/B Testing: Ad Campaign Performance).

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Products

AdBeacon
By AdBeacon
AdBeacon is a real time ad optimization and attribution SaaS platform that enables online advertisers, especially Facebook marketers to use their own data to accurately target advertisers in real time. AdBeacon uses the power of first-party tracking ...
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AdPushup
By Zelto
The AdPushup ad optimization tool is built to continuously optimize your website's ad layout, testing and performing in-content optimization, visual ad management and UX optimization, including reporting and analytics for measuring performance.
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Algolia
By Algolia
Algolia is a search and discovery platform. Using AI-powered relevance and personalization features, Algolia enables users to search, browse and be served recommendations on any device. Marketers using Algolia can customize search results to each end...
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Content Intelligence
By BiQ
Content Intelligence enables users to write SEO-friendly content. Dubbed “Content Editor” users are shown BiQ content guidelines that primarily focus on helping them produce highly optimized content. Unlike other existing tools in the market, BiQ’s a...
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Display & Remarketing
By AdBasis
AdBasis Display & Remarketing is an optimization tool for image-based ads, enabling marketers to understand the relative impact of individual design elements. Test ad design performance for key demographics, interest groups, buying scenarios, campaig...
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Headline Analyzer
By CoSchedule
CoSchedule's Headline Analyzer will help you write headlines that drive traffic, shares, and search results.
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Quantcast Advertise
By Quantcast
Quantcast Advertise is a programmatic advertising solution that identifies behaviors unique to the best customers and tailors ad delivery to produce new customers efficiently.
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Search
By AdBasis
AdBasis Search is an ad copy testing tool. Marketers can easily set up any “purchasing scenario” and test for SEO by keyword groups, demographics, product line or promotion. The Search platform makes it easy to create, tag and track search funnel met...
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Search Ads
By Apple
More than 65% of App Store downloads come directly from a search. Use Search Ads to make sure that your app shows up at the top of relevant search results. Set up is fast and easy for non-technical business users, with full control over budget, audie...
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Video Intelligence API
By Google Inc
Google Cloud Video Intelligence API makes videos searchable, and discoverable, by extracting metadata with an easy to use REST API. You can now search every moment of every video file in your catalog and find every occurrence as well as its significa...
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