Attribution

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Definition

Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. When a sale is not involved, attribution scores the "conversion event" such as registration, which can be ascribed to a partricular marketing channel. 

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Subcategories

Products

By Adobe
Adobe Analytics provides real-time analytics and detailed segmentation across all marketing channels to uncover high-value audiences and power customer intelligence for your business. Adobe Analytics drives more informed business decisions based on d...
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Adtriba is a marketing attribution system that helps digital advertisers correctly measure the effectiveness of their marketing activities and manage the complexity of today's cross-channel marketing.
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Advocado Analyze is an attribution tool offering real-time audience insights including time on site, visits, pages, spot creative, region and even specific TV channels. Track digital engagement driven from TV with Advocado's real-time explicit and im...
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By Amdocs
amdocsONE is a set of set of cloud-native, modular and open offerings and services that allow you to modernize, automate and digitize your business. The business-value driven amdocsONE portfolio leverages cloud-native microservice technologies for hi...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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Attribution is a custom multi-touch attribution modeling dashboard that lets you see a snapshot of your campaigns, cost and ROI in one place. Automatically track advertising spend by pulling in campaign spending from Facebook and Adwords to compare p...
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Attribution from OWOX BI is an attribution platform that enables enterprises to discover campaigns are overvalued and which are undervalued so you can effectively redistribute your budget. Unlike standard attribution models, the OWOX BI model takes i...
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Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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By Adobe
Bizible is a native integration with Marketo Engage, Adobe Analytics, and other Adobe products. Bizible unifies behavioral and ad data with sales outcomes and machine learning for multi-touch attribution tracking and optimization so you can understan...
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C3 Metrics collects and reports on conversions for attribution across all channels. The patent-pending Full Funnel Optimization measures every impression, works in all major browsers, deploys instantly and is certified for all major networks and publ...
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