Attribution

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Definition

Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. When a sale is not involved, attribution scores the "conversion event" such as registration, which can be ascribed to a partricular marketing channel. 

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Products

O2O Marketing is an attribution platform that allows retailers to accurately attribute sales to online and offline promotions, thereby allowing retailers to invest marketing dollars smartly and optimize ongoing marketing programs. Offers patent-pendi...
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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Adtriba is a marketing attribution system that helps digital advertisers correctly measure the effectiveness of their marketing activities and manage the complexity of today's cross-channel marketing.
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Advocado Analyze is an attribution tool offering real-time audience insights including time on site, visits, pages, spot creative, region and even specific TV channels. Track digital engagement driven from TV with Advocado's real-time explicit and im...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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Attribution is a custom multi-touch attribution modeling dashboard that lets you see a snapshot of your campaigns, cost and ROI in one place. Automatically track advertising spend by pulling in campaign spending from Facebook and Adwords to compare p...
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Attribution from OWOX BI is an attribution platform that enables enterprises to discover campaigns are overvalued and which are undervalued so you can effectively redistribute your budget. Unlike standard attribution models, the OWOX BI model takes i...
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Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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Bizible is an integrated marketing attribution platform that helps marketing professionals to form a unified understanding of customer lifetime value and marketing ROI. Bizible aims to link specific marketing data to revenue by connecting CRM, PR eff...
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BrightFunnel, a product acquired by Terminus, is a B2B marketing attribution and forecasting platform that generates predictive, actionable revenue insights for B2B marketers. Through multi-touch attribution and intelligent forecasting, BrightFunnel ...
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