Attribution

< Back to all Categories

Definition

Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. When a sale is not involved, attribution scores the "conversion event" such as registration, which can be ascribed to a partricular marketing channel. 

Contribute to this definition

Subcategories

Products

By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
  Compare
Adtriba is a marketing attribution system that helps digital advertisers correctly measure the effectiveness of their marketing activities and manage the complexity of today's cross-channel marketing.
  Compare
Advocado Analyze is an attribution tool offering real-time audience insights including time on site, visits, pages, spot creative, region and even specific TV channels. Track digital engagement driven from TV with Advocado's real-time explicit and im...
  Compare
Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
  Compare
Apsalar Mobile Marketing Cloud is a tool that measures how customers interact with mobile marketing campaigns. The modular platform combines app performance measurement, user insights, audience segmentation and sharing, Advanced marketing attribution...
  Compare
One by AOL Attribution discerns the real performance of multi-channel marketing initiatives by measuring and fairly attributing every customer brand interaction across devices from consumer awareness through purchase.
  Compare
Attribution is a custom multi-touch attribution modeling dashboard that lets you see a snapshot of your campaigns, cost and ROI in one place. Automatically track advertising spend by pulling in campaign spending from Facebook and Adwords to compare p...
  Compare
SEMcasting Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage. Any list of Offline Prospects, CRM Records, website impressions, or in-store visits can be onboarded for aud...
  Compare
Benchmark Media Optimizer helps today's omnichannel digital marketers to calculate a predictable range of ROI, leveraging the performance benchmarks of competing brands. Backed by the proven Nielsen database, the Optimizer is designed to accurately f...
  Compare
Bizible is an integrated marketing attribution platform that helps marketing professionals to form a unified understanding of customer lifetime value and marketing ROI. Bizible aims to link specific marketing data to revenue by connecting CRM, PR eff...
  Compare
Finding more products...