Attribution with IP Targeting

Product Overview
Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.

• Audience Impressions Served: The audience IPs defined at the time of building an audience are linked to the impressions served in the campaign. Further down this same track, the impressions that lead to a click-through are captured and measured. Those that click or those that are served can be linked back deterministically to the audience member.
• Website Visits: Incorporating the FREE Site Visitor Attribution (SVA) tag onto the landing page or the website allows deterministic matchback to the audience member whether they visited to get more information or to make an online purchase.
• Customer CRM Data: Match back known customers to anonymous online and store activity.