Direct Mail Measurement

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Definition

Direct Mail Measurement & Attribution tools attribute success via a number of channels including direct mail, or track engagements via direct mail. 

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Products

Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Work on current tasks without switching programs and reduce the number of third-party tools (...
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Chat Center is a mobile-ready, customizable SaaS chat widget. Chat Center offers advanced features including Universal Chat Names or IDs, Chat IDs that are expressed as URLs, and a “Click to Chat” button that can be activated from any web or email li...
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El Toro is a location-based ad tool that targets digital ads to a customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.
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MindFire Studio provides marketing automation software for agencies and marketing service providers. With MindFire Studio, users can visually create highly personalized campaigns like direct mail, email, social media, SMS text messaging, voice, and m...
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