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Direct Mail Measurement

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Definition

Direct Mail Measurement & Attribution tools attribute success via a number of channels including direct mail, or track engagements via direct mail. 

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Products

Attribution with IP Targeting
By Semcasting
Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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Basis Assistant
By Basis Technologies
Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Work on current tasks without switching programs and reduce the number of third-party tools (...
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Chat Center
By Chat Center
Chat Center is a mobile-ready, customizable SaaS chat widget. Chat Center offers advanced features including Universal Chat Names or IDs, Chat IDs that are expressed as URLs, and a “Click to Chat” button that can be activated from any web or email li...
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El Toro Ad Tech
By El Toro
El Toro is a location-based ad tool that targets digital ads to a customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.
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MindFire Studio
By MindFire
MindFire Studio provides marketing automation software for agencies and marketing service providers. With MindFire Studio, users can visually create highly personalized campaigns like direct mail, email, social media, SMS text messaging, voice, and m...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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