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Semcasting

 
North Andover, Massachusetts, United States
2009
Company Overview
Semcasting is a B2B and B2C data marketing solutions provider for agencies and brands. Through its Smart Zones audience targeting platform, marketers can link any customer or audience to their Internet footprint, providing reach on any device through advanced data and analytics and a campaign optimization technology that protects the privacy of every individual.
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Products and Services

Attribution

 
SEMcasting Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage. Any list of Offline Prospects, CRM Records, website impressions, or in-store visits can be onboarded for audience targeting or matchback and attribution. Built into the Matchback and Attribution process is a method for measuring store traffic on the mobile devices of the audience that has been served impressions. The store traffic of mobile devices is maintained before and after the campaign in order to attribute an impression to a store visit in many cases. Matchback and Attribution automatically generates reporting that will deterministically link the interaction of offline and online audiences to a campaign, the website, and the storefront.
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Smart Zones

 
With Smart Zones audience targeting platform, marketers can link any customer or audience to their Internet footprint, providing reach on any device.
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