Company Overview
Semcasting is a B2B and B2C data marketing solutions provider for agencies and brands. Through its Smart Zones audience targeting platform, marketers can link any customer or audience to their Internet footprint, providing reach on any device through advanced data and analytics and a campaign optimization technology that protects the privacy of every individual.
Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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