360° Customer View

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Definition

Tools in this category analyze all touch points with a brand on the customer journey, on any device. The tools specialize in analyzing cross-channel, multi-device habits, synthesizing the various sources of data tracking a single customer who previously would be viewed as two customers on two devices.

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Products

By Acquia
Acquia Digital Commerce is a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Acquia Digital Commerce deli...
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Actian Avalanche is a hybrid cloud data warehouse designed to deliver high performance and scale across all dimensions – data volume, concurrent user, and query complexity. Its innovative architecture maximizes compute, memory and disk efficiency whi...
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By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
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Audience Intelligence Platform is an analytics tool that enables marketers to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.
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By Adobe
Part of the Adobe Marketing Cloud, Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms. The solution enables marketers to create and manage an interactive digital experience that keeps...
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Affinio is a customer data platform that leverages graph technology to understand today's consumers. Behind Affinio is technology that analyzes the connections between billions of data points that exist within any consumer data set. Affinio will inge...
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Alliant Consumer Audiences is a data solution that taps Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources to provide response-driven audiences for more profitable postal, email, and co-targeted display ...
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Alliant Online Audiences (AOA) delivers online and offline transactional data for improved targeting and productivity in display, video, mobile, and social campaigns.
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Amp360 provides a 360 degree view of the customer, giving you access to complete customer profiles. Amp360 makes comprehensive profiles available in real-time no matter who needs them and serves as a single source of information that everyone in the ...
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