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Definition

Tools in this category analyze all touch points with a brand on the customer journey, on any device. The tools specialize in analyzing cross-channel, multi-device habits, synthesizing the various sources of data tracking a single customer who previously would be viewed as two customers on two devices.

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Products

By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
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Audience Intelligence Platform is an analytics tool that enables marketers to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.
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By Adobe
Part of the Adobe Marketing Cloud, Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms. The solution enables marketers to create and manage an interactive digital experience that keeps...
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Affinio is a customer data platform that leverages graph technology to understand today's consumers. Behind Affinio is technology that analyzes the connections between billions of data points that exist within any consumer data set. Affinio will inge...
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Alliant Consumer Audiences is a data solution that taps Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources to provide response-driven audiences for more profitable postal, email, and co-targeted display ...
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Alliant Online Audiences (AOA) delivers online and offline transactional data for improved targeting and productivity in display, video, mobile, and social campaigns.
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BlueCava's Audience Association Platform maps all the screens, consumers, and households in the online universe, establishing connections and making it easy to analyze and reach the high-value targets. BlueCava identifies, analyzes, synchronizes and ...
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Audiense Connect helps brands develop their target audience to increase share of market and raise brand awareness. Audiense's platform takes an audience-centric approach to identifying the right influencers to target, crafting the best acquisition st...
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Audienti helps with strategic, early-stage content marketing. With SaaS and cultivated marketing expertise, Audienti specializes in building strategies that target a potential customer at an early stage of the buying process. Then, based on identific...
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