Product Overview
BlueCava's Audience Association Platform maps all the screens, consumers, and households in the online universe, establishing connections and making it easy to analyze and reach the high-value targets. BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers and households through its proprietary association process. These connections are standardized to common industry identifiers and combined with audience segments, activities and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement and optimize their audience reach and frequency.
With BlueCava, true cross-screen audience management and measurement for brands, agencies and Adtech enables marketers to perform cross-screen targeting, measurement and optimization of audience reach and frequency.
Credit Card Not Required
No Auto subscribe after free trial
Trial Period: 24 Hours
No technical expertise required
Instant
Marketing Function Channel Marketing, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C
Market/Industry Specialization No market specialization