Direct Mail Tracking and Measurement

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Definition

Direct Mail Tracking tools show marketers when and how marketing collateral is delivered. Tracking tools may deliver audience insights on the best time to deliver pieces, provide delivery confirmation and dashboards to show response and engagement trends among mail recipients.

See the Interactive Direct Mail Technology Stack on CabinetM. 
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Subcategories

Products

Accelerated Insights Simulator is a cloud-based application that gives you secure access to testing results for direct mail campaigns. Its dashboard allows sorting by any set of variables, showing what lift can be gained over a control set of mailing...
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AccuTrace is an intelligent mail tracking solution that allows you to track millions of mail pieces and millions of QR codes for one flat monthly fee. The fair and unlimited usage pricing model helps you generate more revenue with reduced costs.
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Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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AutoViri Auditor is a direct mail tool leverages the audit trails created by AutoViri Builder and/or AutoViri Monitor to more easily appeal USPS Mailer Scorecard postage assessments and/or improve operations. Allows you to compare the actual USPS Mai...
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AutoViri Monitor automates the prevention and detection of at least 17 types of USPS Mailer Scorecard errors.
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Barometric is a powerful one-pixel solution offering advertisers actionable, unified, cross-environment insights and analysis in the form of easily-understood reporting. Powered by the most advanced cross-environment measurement platform in media tod...
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Barometric's device graph allows brands to onboard CRM data in order to measure direct mail campaign impact and close the loop between online and offline consumer activity. Gain insight into mail delivery and campaign performance with Barometric's po...
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Chat Center is a mobile-ready, customizable SaaS chat widget. Chat Center offers advanced features including Universal Chat Names or IDs, Chat IDs that are expressed as URLs, and a “Click to Chat” button that can be activated from any web or email li...
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ConfirmDelivery is technology for tracking each mail piece. Track directly online via ConfirmDelivery software or from your personal database. We also work closely with the post office in helping our clients find lost mail pieces and obtain the deliv...
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Data Visualizations platform is highly intuitive and interactive, helping you answer critical questions that impact your mail while showing trends and outliers that you might miss in traditional reports.
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