Multi-Touch Attribution

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Definition

Multi-Touch Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. Each channel (social, television, word-of-mouth) is scored, with the intention of weighting campaigns and matching spend for each channel affecting a sale.

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Products

By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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One by AOL Attribution discerns the real performance of multi-channel marketing initiatives by measuring and fairly attributing every customer brand interaction across devices from consumer awareness through purchase.
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Attribution is a custom multi-touch attribution modeling dashboard that lets you see a snapshot of your campaigns, cost and ROI in one place. Automatically track advertising spend by pulling in campaign spending from Facebook and Adwords to compare p...
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SEMcasting Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage. Any list of Offline Prospects, CRM Records, website impressions, or in-store visits can be onboarded for aud...
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Benchmark Media Optimizer helps today's omnichannel digital marketers to calculate a predictable range of ROI, leveraging the performance benchmarks of competing brands. Backed by the proven Nielsen database, the Optimizer is designed to accurately f...
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Bizible is an integrated marketing attribution platform that helps marketing professionals to form a unified understanding of customer lifetime value and marketing ROI. Bizible aims to link specific marketing data to revenue by connecting CRM, PR eff...
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Brand Survey Lift Pulse (BSL Pulse) is part of comScore’s Advertising Analytics product line. It’s designed to enable advertisers, agencies and publishers to quickly understand which variables are driving the highest brand lift.
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BrightFunnel, a product acquired by Terminus, is a B2B marketing attribution and forecasting platform that generates predictive, actionable revenue insights for B2B marketers. Through multi-touch attribution and intelligent forecasting, BrightFunnel ...
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C3 Metrics collects and reports on conversions for attribution across all channels. The patent-pending Full Funnel Optimization measures every impression, works in all major browsers, deploys instantly and is certified for all major networks and publ...
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