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Multi-Touch Attribution

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Definition

Multi-Touch Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. Each channel (social, television, word-of-mouth) is scored, with the intention of weighting campaigns and matching spend for each channel affecting a sale.

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Products

Advocado Analyze
By Advocado
Advocado Analyze is an attribution tool offering real-time audience insights including time on site, visits, pages, spot creative, region and even specific TV channels. Track digital engagement driven from TV with Advocado's real-time explicit and im...
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Analytics 360 Suite
By Google Inc
Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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Attribution
By Attribution
Attribution is a custom multi-touch attribution modeling dashboard that lets you see a snapshot of your campaigns, cost and ROI in one place. Automatically track advertising spend by pulling in campaign spending from Facebook and Adwords to compare p...
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Attribution with IP Targeting
By Semcasting
Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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C3 Metrics
By C3 Metrics
C3 Metrics collects and reports on conversions for attribution across all channels. The patent-pending Full Funnel Optimization measures every impression, works in all major browsers, deploys instantly and is certified for all major networks and publ...
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Call Tracking
By Ruler Analytics
Ruler Analytics Call Tracking platform captures and identifies users based on which marketing campaign brought the phone calls and web visitors. The platform accurately links revenue to marketing spend, sorting data into PPC, organic, social, mobile ...
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Campaign Attribution
By Full Circle Insights
Full Circle Campaign Attribution is an attribution platform enabling brands to track and measure campaign performance in Salesforce with out-of-the-box and customizable attribution models. Comprehensive reports provide enhanced visibility for markete...
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Canopy IQ
By Canopy
Canopy IQ is an AI-powered, analytics and cross-channel attribution platform. Canopy analyses your website visitors and identifies which advertising tactic resulted in a visit to determine if they are High Potential Visitors.
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Dugout
By Centerfield
Dugout is a full-featured, end-to-end customer acquisition platform. Dugout leverages search, display, social and other channels in order to engage leads early in the buyer journey, from initial touch point all the way through conversion. With a buil...
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Ecosystem Attribution
By LeadsRx
Ecosystem Attribution is a comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosyst...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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