Multi-Touch Attribution

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Definition

Multi-Touch Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase. Each channel (social, television, word-of-mouth) is scored, with the intention of weighting campaigns and matching spend for each channel affecting a sale.

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Products

Advocado Analyze is an attribution tool offering real-time audience insights including time on site, visits, pages, spot creative, region and even specific TV channels. Track digital engagement driven from TV with Advocado's real-time explicit and im...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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Attribution is a custom multi-touch attribution modeling dashboard that lets you see a snapshot of your campaigns, cost and ROI in one place. Automatically track advertising spend by pulling in campaign spending from Facebook and Adwords to compare p...
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Attribution with IP Targeting from Semcasting assigns a persistent ID to the IP address in the match process to prove performance through the delivery of impressions, a click-through, website visits and even an in-store purchase.
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BrightFunnel, a product acquired by Terminus, is a B2B marketing attribution and forecasting platform that generates predictive, actionable revenue insights for B2B marketers. Through multi-touch attribution and intelligent forecasting, BrightFunnel ...
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C3 Metrics collects and reports on conversions for attribution across all channels. The patent-pending Full Funnel Optimization measures every impression, works in all major browsers, deploys instantly and is certified for all major networks and publ...
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Ruler Analytics Call Tracking platform captures and identifies users based on which marketing campaign brought the phone calls and web visitors. The platform accurately links revenue to marketing spend, sorting data into PPC, organic, social, mobile ...
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Full Circle Campaign Attribution is an attribution platform enabling brands to track and measure campaign performance in Salesforce with out-of-the-box and customizable attribution models. Comprehensive reports provide enhanced visibility for markete...
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Dugout is a full-featured, end-to-end customer acquisition platform. Dugout leverages search, display, social and other channels in order to engage leads early in the buyer journey, from initial touch point all the way through conversion. With a buil...
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Response Attribution allows marketers to marry their world of online marketing campaigns to customers’ offline response. Marketers can now learn how their email and digital marketing efforts are driving response not only to their website, but also to...
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