Call Tracking

Product Overview
Ruler Analytics Call Tracking platform captures and identifies users based on which marketing campaign brought the phone calls and web visitors. The platform accurately links revenue to marketing spend, sorting data into PPC, organic, social, mobile and offline campaigns. The collected web traffic and call tracking data integrates with more than 500 systems including the popular Google Analytics, AdWords, Salesforce and Hubspot.

• Instantly measure marketing effectiveness and ROI.
• Get inbound call detail reports including what marketing campaign triggered the call, caller phone number and duration.
• Record inbound calls for future reference.
• 100% keyword attribution for website visitors.
• Track individual users and find out which of your marketing campaigns drive the most phone calls and online conversions.
• Get a detailed report of web visitors with details about the company where they work.
• Integrates web and call tracking data with over 500 systems including Google Analytics.

Ruler Analytics Call Tracking platform provides you with end-to-end attribution features for every inbound phone call, with clear reporting at the marketing campaign level so that you can accurately measure revenue against your marketing spend.