Full Circle Campaign Attribution is an attribution platform enabling brands to track and measure campaign performance in Salesforce with out-of-the-box and customizable attribution models. Comprehensive reports provide enhanced visibility for marketers to see exactly which campaigns contributed to a deal and make targeted marketing decisions. Segment campaigns by type and customer size, break-down pipeline by lead source, or view campaign trends over time. Leverage up to three powerful attribution models (single-touch and multi-touch) that work out-of-the-box to provide immediate insights for marketing mix optimization.

Digital Source Tracker enables marketers to connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. Leverage the Full Circle Digital Engagement dashboard allows you to get a complete understanding of how buyers engage with your paid and organic digital campaigns.

FullCircle's flagship Marketing Performance Management product starts with a powerful lead lifecycle module – transforming how you capture data in the Salesforce Marketing Cloud to get you the data and analytics you need.

Full Circle Insights introduces Full Circle Matchmaker, a 100% native Salesforce App Cloud product that enables automated Lead-to-Account matching, Lead-to-Contact conversion, and Lead-to-Salesperson assignment. (coming soon) Full Circle Matchmaker intelligently matches Leads to Accounts, all natively within Salesforce to enhance your system of record for sales Leads and Accounts. Full Circle Matchmaker utilizes fuzzy matching and supports configurable fields for matching algorithms based on Salesforce field types. The Full Circle team has built flexible configuration for the automated matching, conversion, and assignment rules into Full Circle Matchmaker’s easy-to-use UI. Pick rules for matching Leads to the right Accounts, customize when a Lead should auto-convert to a Contact, and set assignment triggers to assign to the right Account Owner.

Opportunity Gatekeeper is powered by Full Circle Insights and 100% native on the Salesforce1 Platform. Define Contact or Account fields that automatically pre-populate to Opportunity fields when creating opportunities off Contact records. Standardize how your sales teams create opportunities and ensure all opportunities records are complete. Create opportunities off people and drive primary campaign association when campaign history is present. Get better Opportunity sourcing and attribution reports. Although a part of Response Management, Opportunity Gatekeeper is also available as a standalone product.