Adobe Analytics

Product Overview
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving more informed business decisions based on digital channel data, leading to personalized user experiences, better ad spend, and better monetized content. Available stand-alone, or part of the Adobe Marketing Cloud,

• Provides the tools needed to turn customer interactions into actionable insights.
• 360-degree customer views, segmentation, powerful predictive models, and algorithmic cross-channel attribution.
• Advanced data visualizations, predictive analytics and audience segmentation.
• Marketing attribution, web and mobile apps analytics.
• Available in standard, Premium and Mobile app versions.
• Real-time interaction management.

Adobe Analytics is a powerful solution for driving more informed business decisions based on digital channel data, leading to personalized user experiences, better ad spend, and better monetized content.