Unified Marketing Attribution

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Definition

Unified Marketing Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase by marrying Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) tools. 

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Products

O2O Marketing is an attribution platform that allows retailers to accurately attribute sales to online and offline promotions, thereby allowing retailers to invest marketing dollars smartly and optimize ongoing marketing programs. Offers patent-pendi...
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Adtriba is a marketing attribution system that helps digital advertisers correctly measure the effectiveness of their marketing activities and manage the complexity of today's cross-channel marketing.
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By CAKE
CAKE for Networks is a platform that captures and analyzes granular data to attribute every conversion, allowing networks to pinpoint the affiliates and campaigns that are the most valuable. See exactly which campaigns and affiliates are performing, ...
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Convertro is a unified marketing attribution solution that can tell you if, when and how each marketing campaign contributes to every conversion. Billions of records are collected and fed in into the proprietary algorithmic attribution model, analyze...
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Traffic Cloud is a prescriptive attribution technology for marketers. It is is the first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest...
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By Divvit
Divvit is a multi-channel marketing attribution platform built for ecommerce. Discover which channels are over/undervalued, learn which channels provide the best ROI, understand every customer journey, and get the correct CPO for every order.
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Kvantum enables agile marketing & consumer analytics through our real time attribution and optimization technology. Kvantum combines top down marketing mix modeling with bottom up customer level attribution modeling.
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Track your revenue back to marketing campaigns and sales activities in Salesforce. We've built a unique probabilistic (algorithmic) attribution model that uses machine learning to identify your most succesful campaigns and predict the revenue impact ...
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Neustar MarketShare DecisionCloud is a marketing analytics solution that enables user to plan their spend to maximize business results and prove marketing’s contribution to revenue. It’s a next-gen tool for Unified Marketing Impact Analytics.
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Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underp...
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