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Unified Marketing Attribution

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Definition

Unified Marketing Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase by marrying Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) tools. 

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Products

Adobe Analytics
By Adobe
Adobe Analytics provides real-time analytics and detailed segmentation across all marketing channels to uncover high-value audiences and power customer intelligence for your business. Adobe Analytics drives more informed business decisions based on d...
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Adtriba
By Adtriba
Adtriba is a marketing attribution system that helps digital advertisers correctly measure the effectiveness of their marketing activities and manage the complexity of today's cross-channel marketing.
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Attribution
By OWOX BI
Attribution from OWOX BI is an attribution platform that enables enterprises to discover campaigns are overvalued and which are undervalued so you can effectively redistribute your budget. Unlike standard attribution models, the OWOX BI model takes i...
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Bizible
By Adobe
Bizible is a native integration with Marketo Engage, Adobe Analytics, and other Adobe products. Bizible unifies behavioral and ad data with sales outcomes and machine learning for multi-touch attribution tracking and optimization so you can understan...
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CAKE for Networks
By CAKE
CAKE for Networks is a platform that captures and analyzes granular data to attribute every conversion, allowing networks to pinpoint the affiliates and campaigns that are the most valuable. See exactly which campaigns and affiliates are performing, ...
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ClickLAB
By ClickLAB
ClickLAB offers a cross-device attribution model that captures the complete user journey through measurement, attribution, and optimization.
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Convertro
By Convertro
Convertro is a unified marketing attribution solution that can tell you if, when and how each marketing campaign contributes to every conversion. Billions of records are collected and fed in into the proprietary algorithmic attribution model, analyze...
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DemandJump Traffic Cloud
By DemandJump
Traffic Cloud is a prescriptive attribution technology for marketers. It is is the first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest...
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Experience Measurement
By Thunder
Experience Measurement is an attribution tool tracking offline and online sales. Look back months with persistent IDs instead of cookies. Measure unique reach and excess frequency by person to identify media duplication and validate your digital medi...
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Kvantum
By Kvantum
Kvantum enables agile marketing & consumer analytics through our real time attribution and optimization technology. Kvantum combines top down marketing mix modeling with bottom up customer level attribution modeling.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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