Unified Marketing Attribution

< Back to category

Definition

Unified Marketing Attribution tools credit sales conversions to the marketing channel through which the customer came prior to a purchase by marrying Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) tools. 

Contribute to this definition

Products

O2O Marketing is an attribution platform that allows retailers to accurately attribute sales to online and offline promotions, thereby allowing retailers to invest marketing dollars smartly and optimize ongoing marketing programs. Offers patent-pendi...
  Compare
By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
  Compare
Adtriba is a marketing attribution system that helps digital advertisers correctly measure the effectiveness of their marketing activities and manage the complexity of today's cross-channel marketing.
  Compare
Attribution from OWOX BI is an attribution platform that enables enterprises to discover campaigns are overvalued and which are undervalued so you can effectively redistribute your budget. Unlike standard attribution models, the OWOX BI model takes i...
  Compare
Bizible is an integrated marketing attribution platform that helps marketing professionals to form a unified understanding of customer lifetime value and marketing ROI. Bizible aims to link specific marketing data to revenue by connecting CRM, PR eff...
  Compare
By CAKE
CAKE for Networks is a platform that captures and analyzes granular data to attribute every conversion, allowing networks to pinpoint the affiliates and campaigns that are the most valuable. See exactly which campaigns and affiliates are performing, ...
  Compare
Convertro is a unified marketing attribution solution that can tell you if, when and how each marketing campaign contributes to every conversion. Billions of records are collected and fed in into the proprietary algorithmic attribution model, analyze...
  Compare
Traffic Cloud is a prescriptive attribution technology for marketers. It is is the first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest...
  Compare
Experience Measurement is an attribution tool tracking offline and online sales. Look back months with persistent IDs instead of cookies. Measure unique reach and excess frequency by person to identify media duplication and validate your digital medi...
  Compare
Kvantum enables agile marketing & consumer analytics through our real time attribution and optimization technology. Kvantum combines top down marketing mix modeling with bottom up customer level attribution modeling.
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter