Product Overview
Traffic Cloud is a prescriptive attribution technology for marketers. It is is the first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest capacity to drive qualified traffic, and revenue, to specific brands. Leveraging customer data, competitive intelligence, prescriptive analytics and attribution, the Traffic Cloud solution provides unprecedented visibility into a brand’s competitive digital ecosystem.
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