Attribution from OWOX BI is an attribution platform that enables enterprises to discover campaigns are overvalued and which are undervalued so you can effectively redistribute your budget. Unlike standard attribution models, the OWOX BI model takes into account every step of the user before the order — not just the last click. The harder it is to pass a step, the more value a session gets that helped make it happen. And by knowing the value of sessions, you can calculate the value of campaigns, taking into account their contribution to the user’s promotion through the funnel.
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