Product Overview
Adobe Marketo Measure, formerly Bizible, is a native integration with Marketo Engage, Adobe Analytics, and other Adobe products. Marketo Measure unifies behavioral and ad data with sales outcomes and machine learning for multi-touch attribution tracking and optimization so you can understand which channels, campaigns, and content deliver the most pipeline, revenue, and ROI. Marketo Measure aligns lead-based and account-based marketing with Sales to optimize your strategy and channel mix at every stage of your demand funnel based on highly granular performance data.
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