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Convertro

 
Santa Monica, California, United States
2009
Company Overview
Convertro provides advertisers and agencies valuable cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics in order to significantly and efficiently grow revenue and profit across all marketing channels, both on- and offline. The company was acquired by AOL in 2014.
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Products and Services

Convertro

  (1)
Convertro is a unified marketing attribution solution that can tell you if, when and how each marketing campaign contributes to every conversion. Billions of records are collected and fed in into the proprietary algorithmic attribution model, analyzed for all possible path combinations, and displays what marketing channels really worked. The model analyzes millions of unique path combinations at the most granular level. Convertro methodology has been scientifically proven to be more accurate than any rule-based approach and constantly self-adjusts based on new incoming data.
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Marketing Function Customer Engagement and Retention, Metrics and Insights