Customer Journey Analytics

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Definition

Customer journey analytics is the weaving together of every touchpoint that a customer interacts with, across multiple channels and over time. It connects millions of events into journeys from your customers' point of view and is a data-driven approach to discovering, analyzing and influencing your customers' journeys.
Source: Pointillist

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Products

By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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Easy User Test is a user testing tool that offers the easiest way to test your text and design. Our remote testing solution conducts message testing for websites, ads, and email copy to provide data on how your audience perceives your text and design...
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By CAKE
Journey by CAKE is a cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing you with the intelligence needed to transform anonymous consumers into known customers. Journey by CAKE delivers accu...
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By Plumb5
Plumb5 is an all-in-one customer analytics platform designed to unify your data so for the highest possible accuracy in customer engagement. The platform seamlessly fulfills customer data collection, customer interactions and response monitoring for ...
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Vibetrace is a marketing automation cloud powered by artificial intelligence. Tailored to the needs of ecommerce companies, it allows users to easily create multi-step journeys and link behavior across all channels.
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Tracking and understanding website statistics, analytics and user behavior using most tools is very complex & time-consuming, especially for non-technical people. You have to install and use many tools in parallel, retrieve data from different reposi...
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