Customer Journey Analytics

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Definition

Customer journey analytics is the weaving together of every touchpoint that a customer interacts with, across multiple channels and over time. It connects millions of events into journeys from your customers' point of view and is a data-driven approach to discovering, analyzing and influencing your customers' journeys.
Source: Pointillist

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Products

By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By CAKE
Journey by CAKE is a cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing you with the intelligence needed to transform anonymous consumers into known customers. Journey by CAKE delivers accu...
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By Plumb5
Plumb5 is an all-in-one customer analytics platform designed to unify your data so for the highest possible accuracy in customer engagement. The platform seamlessly fulfills customer data collection, customer interactions and response monitoring for ...
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