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Customer Journey Analytics

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Definition

Customer journey analytics is the weaving together of every touchpoint that a customer interacts with, across multiple channels and over time. It connects millions of events into journeys from your customers' point of view and is a data-driven approach to discovering, analyzing and influencing your customers' journeys.
Source: Pointillist

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Products

Adobe Analytics
By Adobe
Adobe Analytics provides real-time analytics and detailed segmentation across all marketing channels to uncover high-value audiences and power customer intelligence for your business. Adobe Analytics drives more informed business decisions based on d...
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Connection+
By AnalyticsIQ
Connection+ is a business-to-consumer linkage solution that allows B2B organizations to access the richest source of B2B2C linkage data, especially ideal for identifying micro- and small- businesses and the people behind them, both as professionals a...
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Easy User Test
By Easy User Test
Easy User Test is a user testing tool that offers the easiest way to test your text and design. Our remote testing solution conducts message testing for websites, ads, and email copy to provide data on how your audience perceives your text and design...
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Journey by CAKE
By CAKE
Journey by CAKE is a cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing you with the intelligence needed to transform anonymous consumers into known customers. Journey by CAKE delivers accu...
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Plumb5
By Plumb5
Plumb5 is an all-in-one customer analytics platform designed to unify your data so for the highest possible accuracy in customer engagement. The platform seamlessly fulfills customer data collection, customer interactions and response monitoring for ...
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SAS Customer Intelligence 360
By SAS
SAS Customer Intelligence 360 turns data into action. Whether you’re looking to replace outdated MarTech or complement existing investments, SAS enables seamless, targeted interactions that provide customers exactly what they need, when they need i...
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Vibetrace
By Vibetrace
Vibetrace is a marketing automation cloud powered by artificial intelligence. Tailored to the needs of ecommerce companies, it allows users to easily create multi-step journeys and link behavior across all channels.
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Visitor Analytics
By Visitor Analytics
Tracking and understanding website statistics, analytics and user behavior using most tools is very complex & time-consuming, especially for non-technical people. You have to install and use many tools in parallel, retrieve data from different reposi...
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