Analytics: Behavioral

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Definition

Behavioral Analytics tools track, record and report consumer data captured while consumers are browsing a website or using a mobile application. 

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Subcategories

Products

42 is a modern data analytics and reporting platform for retailers. With 42, you can use the power of big data to gain valuable insights on customer buying patterns, see sell-through rates, see missed opportunities and ways to grow —all on a web plat...
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AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message shoul...
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Predictive analytics go beyond that of a basic profile. They are used to model your current database. This model determines how two or more groups of customers are similar or dissimilar. AccuData offers three levels of predictive analytics to best f...
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ActiveEdge is an intelligent decision support platform built on the Cognitive Agent Architecture (Cougaar)—an open source, distributed agent architecture. ActiveEdge provides all the power of Cougaar and includes key extensions to simplify applicatio...
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Ad Intelligence collects daily mobile advertising data that reveal the reach and creative content being used to promote hundreds of thousands of apps around the world. With Ad Intelligence, marketers have the insights needed to develop better user ac...
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A predictive intelligence engine that analyzes, prioritizes, and scores prospecting lists ensuring your best leads are contacted first. Adaptilytics self-learns by analyzing more than 5 billion data points and further improves outbound prospecting re...
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By ADARA
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled...
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The AdDaptive Intelligence Platform collects and analyzes actionable, live data to instinctively guide programmatic advertising, automating repetitive tasks, improving ROI and delivering handsfree results.
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Advalo
Advalo is a predictive marketing platform that helps you reach customers during the most influential moments in their purchase decision.
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