Analytics: Behavioral

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Definition

Behavioral Analytics tools track, record and report consumer data captured while consumers are browsing a website or using a mobile application.

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Subcategories

Products

42 is a modern data analytics and reporting platform for retailers. With 42, you can use the power of big data to gain valuable insights on customer buying patterns, see sell-through rates, see missed opportunities and ways to grow —all on a web plat...
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By 605
605 Impact is a self-serve platform to measure the impact of linear and cross platform campaigns on influencing consumer behaviors.
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8digits is an analytics powered marketing automation software featuring real-time web monitoring, visitor behavior detection and targeting mechanisms. App owners can execute custom scenarios based on the rules defined from the admin user interface. 8...
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ActiveEdge is an intelligent decision support platform built on the Cognitive Agent Architecture (Cougaar)—an open source, distributed agent architecture. ActiveEdge provides all the power of Cougaar and includes key extensions to simplify applicatio...
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Ad Intelligence collects daily mobile advertising data that reveal the reach and creative content being used to promote hundreds of thousands of apps around the world. With Ad Intelligence, marketers have the insights needed to develop better user ac...
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The AdDaptive Intelligence Platform collects and analyzes actionable, live data to instinctively guide programmatic advertising, automating repetitive tasks, improving ROI and delivering handsfree results.
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By Adobe
Adobe Analytics provides real-time analytics and detailed segmentation across all marketing channels to uncover high-value audiences and power customer intelligence for your business. Adobe Analytics drives more informed business decisions based on d...
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AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through ...
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AdTheorent Predictive Audience Builder is a transformational suite of platform tools designed to enable users to create and activate predictive models which score audience quality. AdTheorent Predictive Audience Builder leverages customizable and pri...
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By Advalo
Advalo is a predictive marketing platform that helps you reach customers during the most influential moments in their purchase decision.
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