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Behavioral Analytics: Site

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Definition

Behavioral analytics tools are able to detect where on a site users go first, what they click next, how long they linger at certain spots, and other in-session data points such as click-to-conversion time and the value of each purchase in the customer's history on your site. When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their website or app for a better user experience, better engagement and increased conversions.

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Products

CAKE for Advertisers
By CAKE
CAKE for Advertisers enables marketers to track digital marketing spend from first click to conversion and every step in-between to gain insight into the customer journey. CAKE is an Accelerize company.
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Collective[i]
By Collective[i]
Collective[i] is a business performance platform that leverages a combination of advanced analytics and decision support tools to dramatically improve the performance of sales, marketing, customer service and customer support teams. The Collective[i]...
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Concurra
By Concurra
Concurra is a customer behavior tool debpoyed on websites. Concurra allows marketers to automatically record and analyze everything visitors do with their mouse and keyboard while browsing your website, and then apply what you learn to convert better...
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deltaDNA Platform
By deltaDNA
The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in r...
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ExtraWatch PRO
By ExtraWatch
ExtraWatch PRO is a website analytics tool that tracks website visitors in real time and monitors users' interactions with the website, allowing for companies to improve their user conversion rate.
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EyeQuant
By EyeQuant
EyeQuant is a conversion optimization tool that predicts where a user's eyes will interact with a website. To optimize the website objectively, almost 50 different variables are used.
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Fanplayr
By Fanplayr
Fanplayr is a SaaS platform that helps eCommerce understand the connection between site traffic metrics and conversion rate. eCommerce companies can identify key characteristics among converting customer profiles to determine the best segmentation an...
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Interana
By Interana
Interana is a behavioral analytic solution that provides insights into customer behavior and product use. By analyzing behavior-based tools, Interana enables discovery of key answers to conversion, usage metrics, and retention rates.
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Jarvis
By LatentView
Jarvis is a hybrid recommendation engine that combines collaborative filtering with content filtering. It can help companies mine behavioral data to make relevant data-driven decisions and use analytics to optimise their content marketing initiatives...
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KISSmetrics
By KISSmetrics
KISSmetrics is an advanced digital analytics solution that tracks the user journey through desktop and mobile, across multiple devices and browsers. The platform collects data about real people, detecting behavior, finding their online roadblocks, pr...
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