Fanplayr is a SaaS platform that helps eCommerce understand the connection between site traffic metrics and conversion rate. eCommerce companies can identify key characteristics among converting customer profiles to determine the best segmentation and targeting strategies. Constantly tests and iterates campaigns to determine which offer makes sense to target to which segment of visitor traffic. With its latest update, Fanplayr now allows users to integrate personalized product recommendations based on state-of-the-art AI and ranking models to make user experience more personal and boost revenues.