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deltaDNA

 
Edinburgh, Edinburgh, United Kingdom
2010
Company Overview
Blending expertise from the games industry and marketing analytics fields, deltaDNA has developed a real-time personalization and player insight platform designed for the gaming industry.
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Products and Services

AdVantage

 
AdVantage leverages user-level data from both In-App Purchase (IAP) and ad revenues to calculate the true Lifetime Value (LTV) of each individual player. Access to this centralized information transforms acquisition, engagement, game-balancing and IAP strategy. All data is available to view at a portfolio level (comprising multiple games) and publishers can negotiate terms directly with ad networks.
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TRIAL/DEMO

deltaDNA Platform

 
The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real time. The solution includes performance dashboards, slice&dice, direct access, AB testing, segmentation tools, real-time messaging, push notification as well as acquisition optimizer.
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Connect with deltaDNA

Marketing Function Customer Engagement and Retention, Metrics and Insights