The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real time. The solution includes performance dashboards, slice&dice, direct access, AB testing, segmentation tools, real-time messaging, push notification as well as acquisition optimizer.
deltaDNA gives users the ability to identify, predict and better understand their players in order to drive player engagement and optimize acquisition spend.
No technical expertise required
No Training Offered
Marketing Function Customer Engagement and Retention, Metrics and InsightsFor Use By
Company Type B2C
Company Size Any size
Market/Industry Specialization Gaming
Current / Past Customers Viacom, 505Games, SONY Online Entertainment, kwalee, Tribe Studios