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In-Game Advertising (IGA)

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Definition

In-Game Advertising is served to computer or mobile players involved in a game (and not games created to promote a product). Tools in this category include game-specific intelligent ad serving platforms, ad networks, analytics and in-game purchasing platforms.

 

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Products

CrossInstall
By CrossInstall
CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. CrossInstall has developed a highly customi...
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Flarie
By Flarie
Flarie is one of the largest entertainment platforms in Sweden and the single largest platform for mobile games. They are building an ecosystem where users can experience a wide range of games and videos, both in the Flarie app and on other places. T...
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ironSource
By ironSource
ironSource is an app distribution platform powered by machine learning, with predictive algorithms to help you connect to users who play for months, not minutes – wherever they are in the world. Leverage ironSource's global direct supply to meet user...
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Nativex
By Nativex
Nativex makes it easy for app and game developers to build an audience and maximize profit. The native ads interspersed throughout the game experience engage players, drawing them deeper into the simulation and giving them a compelling call to action...
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RapidFire
By RapidFire
RapidFire operates the largest dynamic In-Game Advertising network in the World, specializing in Dynamic In-Game Advertising, Static In-Game Advertising, and Advergaming. Our network is 100% scalable because it operates on a CPM price model. RapidFir...
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TreSensa Playable Ads
By TreSensa
TreSensa Playable Ads are branded, HTML5-based playable mobile ads that deliver brand messaging while they engage and delight.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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