Mobile Analytics

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Definition

Mobile Analytics tools gather intelligence from consumer smartphones to provide developers, sales and marketing with insights about consumer activity and usage. Tools in this category are for mobile marketing research, and can show user app registrations, length of active sessions, and number of page views; they can also can track clicks and detect users who leave the app without doing anything. Data can be broken down by key factors such as device type, OS, ISP, IAP and geographical location.

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Products

Ad Intelligence collects daily mobile advertising data that reveal the reach and creative content being used to promote hundreds of thousands of apps around the world. With Ad Intelligence, marketers have the insights needed to develop better user ac...
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Airship Performance Analytics is an integrated performance analytics solution that gives you a full picture of how, when, where and why your customers are connecting with your brand — so you can spot growth opportunities faster, and infuse data-drive...
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App Ape is a mobile app analytics tool allows users to analyze iOS/Android apps'​ main KPIs (such as MAU or demographics) and latest mobile trends.
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App Intelligence is an app store optimization platform built to get more downloads by improving app search visibility. App Intelligence monitors daily download and revenue reports, performs keyword ranking tracking and analysis in the iOS App Store a...
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Apptopia is a mobile app analytics platform that includes functionality for estimating downloads, revenue, and active users.
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AppTweak is an all-in-one platform that offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.
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By Repro
Repro's ASO Insight is an in-house support tool for measuring ASO (App Store Optimization) that integrates the functions necessary for measuring ASO.
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Countly is a real-time mobile analytics app that provides information on application usage and end-user behavior.
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data.ai ConnectPlus, formerly App Annie Connect, is a unified platform that allows you to see all your apps’ downloads, revenue, usage and advertising data in one place.
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IAP SKU (In-App Purchase SKU) provides visibility into effective IAP strategies leveraged by competitors. Consumer trends and price elasticity can now be understood so that publishers can orchestrate an end-to-end strategy to maximize growth.
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