Mobile Analytics

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Definition

Mobile Analytics tools gather intelligence from consumer smartphones to provide developers, sales and marketing with insights about consumer activity and usage. Tools in this category are for mobile marketing research, and can show user app registrations, length of active sessions, and number of page views; they can also can track clicks and detect users who leave the app without doing anything. Data can be broken down by key factors such as device type, OS, ISP, IAP and geographical location.

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Products

Ad Intelligence collects daily mobile advertising data that reveal the reach and creative content being used to promote hundreds of thousands of apps around the world. With Ad Intelligence, marketers have the insights needed to develop better user ac...
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Airship Performance Analytics is an integrated performance analytics solution that gives you a full picture of how, when, where and why your customers are connecting with your brand — so you can spot growth opportunities faster, and infuse data-drive...
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App Annie Connect is a unified platform that allows you to see all your apps’ downloads, revenue, usage and advertising data in one place.
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App Annie Intelligence is a platform that helps users navigate the entire app lifecycle with mobile market data and accelerated insights.
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App Intelligence is an app store optimization platform built to get more downloads by improving app search visibility. App Intelligence monitors daily download and revenue reports, performs keyword ranking tracking and analysis in the iOS App Store a...
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Appsee's mobile analytics platform provides in-depth analysis of user behavior, allowing brands to provide the ultimate mobile app experience. Transparent app user recordings based on screens they visit, their demographics, OS version type and more. ...
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Apptopia is a mobile app analytics platform that includes functionality for estimating downloads, revenue, and active users.
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CleverTap unifies deep-rooted analytics based on behavioral segmentation with hyper-targeted engagement through one platform that guarantees personalized user experiences to build a loyal customer base. Among its features are Behavioral Segmentation ...
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Countly is a real-time mobile analytics app that provides information on application usage and end-user behavior.
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Follow Analytics is a tool that enables marketers launch mobile campaigns and to create an intelligent app to track mobile performance. Follow Analytics uses AI to learn and adapt to its users in real-time while continuously optimizing the experienc...
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