Behavioral Analytics: Retail

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Definition

Behavioral Analytics tools for Retail enable marketers to track shopping behavior of customers. Tools in this category may also track store or location preferences of consumers.

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Products

Consumer Graph
By Valassis
Valassis Consumer Graph makes shopping behavior, in-market intent and store preferences of consumers available to advertisers at the individual, household and neighborhood levels.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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