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Adtheorent

 
New York, New York, United States
2011
Company Overview
AdTheorent is a technology company that provides data-driven predictive solutions for mobile advertising. AdTheorent unifies creativity and machine learning through its RTB-enabled mobile ad network.
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Adtheorent

 
AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through its RTB-enabled mobile ad network.The result is more precise audience targeting, brand awareness, brand lift, brand favorability, higher click rates, post-click engagement and conversion. AdTheorent technology can recognize a device’s use with the same IP as being part of a household. Additional IPs entering in this vicinity indicate devices that may belong to friends, relatives, peers which are then mapped by AdTheorent ‘s Artificial Intelligence(AI).
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Marketing Function Automation