Please wait...

Adtheorent

 
New York, New York, United States
2011
Company Overview
AdTheorent is a technology company that provides data-driven predictive solutions for mobile advertising. AdTheorent unifies creativity and machine learning through its RTB-enabled mobile ad network.
How well is this profile written?

Products and Services

Adtheorent

 
AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through its RTB-enabled mobile ad network.The result is more precise audience targeting, brand awareness, brand lift, brand favorability, higher click rates, post-click engagement and conversion. AdTheorent technology can recognize a device’s use with the same IP as being part of a household. Additional IPs entering in this vicinity indicate devices that may belong to friends, relatives, peers which are then mapped by AdTheorent ‘s Artificial Intelligence(AI).
Read More →

Advanced Predictive Creative

 
Advanced Predictive Creative (APC) is an AdTheorent product that uses machine learning models to score unique creative units in milliseconds, delivering truly personalized creative experiences at scale.
Read More →