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Content Scoring and Optimization

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Definition

Content scoring and optimization programs measure how marketing content drives conversions. (See also the tools under Web Optimization)

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Products

Acrolinx Platform
By Acrolinx
The Acrolinx platform is a content optimization platform that is built on an advanced linguistic analytics engine. The software reads the content, scores the content based on unique guidelines, and guides writers on how to improve it.
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Adobe Marketing Cloud
By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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Aesir Context Marketing
By Aesir
A simple-to-use software platform that will help you gain more leads and grow your sales through fully featured Context Marketing. Manage content intelligently at scale and keep your brand identity and message consistent, allowing you to focus on cre...
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Anyword Language Optimization Platform
By Anyword
Anyword, formerly known as Keywee, is a Language Optimization Platform that helps marketers easily optimize the words that they use. Anyword’s platform helps marketers create data-driven, high-performing copy, and is able to sort and evaluate both AI...
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Atomic Reach
By Atomic Reach
Atomic Reach is a content optimization tool that combines an intelligent writing platform with real-time, insights-based feedback. Audience-targeted editorial workflow optimizes style, structure and language. Atomic AI identifies and rewrites the mos...
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Blackbird Misinfo Platform
By Blackbird.ai
Blackbird.AI is a content review platform that uses A.I. to analyze news content at scale. The Blackbird.AI platform modules can be used as a complete suite of misinformation analysis tools or integrated as needed by third-party systems to understand...
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Cludo
By Cludo
Cludo is a powerful site search and content enablement platform. The easily customizable site search platform enables you to directly control the relevance of your search results, giving you control over the customer journey. You can work directly fr...
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Content Performance
By WPEngine
Content Performance is WP Engine’s WordPress Performance Intelligence solution that simplifies Google Analytics for WordPress. It allows marketers and content publishers to see metrics powered by Google Analytics (GA) within its WordPress admin dashb...
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ContentMX Cloud
By ContentMX
ContentMX enables modern digital marketers to combine all the elements they need to turn content into conversations, improve google rank, increase inbound traffic, nurture leads, amplify brands, promote sharing and create engagement. Original and ...
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Knotch
By Knotch
Knotch is a Content Intelligence Platform that helps you plan, measure, and optimize your content marketing programs across your owned and paid channels. Knotch allows you to quantify the business impact of both your owned and paid content initiative...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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