Content Scoring and Optimization

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Definition

Content scoring and optimization programs measure how marketing content drives conversions. (See also the tools under Web Optimization)

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Products

The Acrolinx platform is a content optimization platform that is built on an advanced linguistic analytics engine. The software reads the content, scores the content based on unique guidelines, and guides writers on how to improve it.
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By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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By Aesir
A simple-to-use software platform that will help you gain more leads and grow your sales through fully featured Context Marketing. Manage content intelligently at scale and keep your brand identity and message consistent, allowing you to focus on cre...
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Anyword, formerly known as Keywee, is a Language Optimization Platform that helps marketers easily optimize the words that they use. Anyword’s platform helps marketers create data-driven, high-performing copy, and is able to sort and evaluate both AI...
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Atomic Reach is a content optimization tool that combines an intelligent writing platform with real-time, insights-based feedback. Audience-targeted editorial workflow optimizes style, structure and language. Atomic AI identifies and rewrites the mos...
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Blackbird.AI is a content review platform that uses A.I. to analyze news content at scale. The Blackbird.AI platform modules can be used as a complete suite of misinformation analysis tools or integrated as needed by third-party systems to understand...
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Content Performance is WP Engine’s WordPress Performance Intelligence solution that simplifies Google Analytics for WordPress. It allows marketers and content publishers to see metrics powered by Google Analytics (GA) within its WordPress admin dashb...
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ContentMX enables modern digital marketers to combine all the elements they need to turn content into conversations, improve google rank, increase inbound traffic, nurture leads, amplify brands, promote sharing and create engagement. Original and ...
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By Knotch
Knotch is a Content Intelligence Platform that helps you plan, measure, and optimize your content marketing programs across your owned and paid channels. Knotch allows you to quantify the business impact of both your owned and paid content initiative...
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Persado is an analytics tool that takes a written marketing brief and creates a message in your brand’s voice to be used across all channels. Persado’s AI-powered knowledgebase of more than 1 million tagged and scored words, phrases, and images in 25...
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