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Content Marketing: Performance & Tracking

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Definition

Content Performance & Tracking tools are designed to ensure marketing content is hitting its marks. Content is measured by performance (number of page views, traffic, video plays) and scored by number of conversions. (See also the tools undernWeb Optimization.)

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Subcategories

Content Intelligence

Content Performance

Content Scoring and Optimization

Content Tracking & Compliance

Products

Acrolinx Platform
By Acrolinx
The Acrolinx platform is a content optimization platform that is built on an advanced linguistic analytics engine. The software reads the content, scores the content based on unique guidelines, and guides writers on how to improve it.
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Adobe Marketing Cloud
By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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Aesir Context Marketing
By Aesir
A simple-to-use software platform that will help you gain more leads and grow your sales through fully featured Context Marketing. Manage content intelligently at scale and keep your brand identity and message consistent, allowing you to focus on cre...
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aiWARE
By Veritone
aiWARE is a flexible OS, with best-in-class native and partner cognitive engines & applications and proprietary orchestration technology, aiWARE is trainable for anything. Employ multiple engines of various classes to process media files for transcri...
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Alison
By YellowHEAD
Alison is a content intelligence platform from agency yellowHEAD. Alison identifies key elements that affect the success of your creatives, such as characters, colors, sounds, text, etc. With full-funnel data, spanning across placements and countries...
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Anyword Language Optimization Platform
By Anyword
Anyword, formerly known as Keywee, is a Language Optimization Platform that helps marketers easily optimize the words that they use. Anyword’s platform helps marketers create data-driven, high-performing copy, and is able to sort and evaluate both AI...
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Atomic Reach
By Atomic Reach
Atomic Reach is a content optimization tool that combines an intelligent writing platform with real-time, insights-based feedback. Audience-targeted editorial workflow optimizes style, structure and language. Atomic AI identifies and rewrites the mos...
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Blackbird Misinfo Platform
By Blackbird.ai
Blackbird.AI is a content review platform that uses A.I. to analyze news content at scale. The Blackbird.AI platform modules can be used as a complete suite of misinformation analysis tools or integrated as needed by third-party systems to understand...
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Ceralytics
By Ceralytics
Ceralytics is a content intelligence platform that uses predictive analytics to determine the topics that engage and drive audiences to take key actions. Utilizing a data-driven approach to content, Ceralytics shows what topics are currently resonati...
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ClearVoice
By ClearVoice
ClearVoice is a proprietary content generation and publishing platform that scores content writers by topic from a searchable index, provides a world-class collaborative workflow environment, publishes content to Wordpress and other CMS systems throu...
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