Company Overview
Anyword, formerly Keywee, specializes in finding the right audience for content. The New York-based company features innovative, advanced text-mining technology and a database of historical content performance to help marketers find the audiences most likely to engage with content.
Anyword, formerly known as Keywee, is a Language Optimization Platform that helps marketers easily optimize the words that they use. Anyword’s platform helps marketers create data-driven, high-performing copy, and is able to sort and evaluate both AI and human-generated text to provide marketers with messages that are perfectly tailored to resonate with their target audiences. Anyword’s AI-generated text is coupled with an intuitive scoring system that ranks copy variations, which predicts results so that marketers can measure performance prior to launching a campaign and avoid costly and time-consuming A/B tests. Additionally, Anyword has filters that generate tailored language for specific audiences based on gender, age, etc., tailored to multiple channels from email to web, and optimized for each platform (Facebook, Outbrain, Google, etc.).
Keywee is specialized software that scans a retailer's online content, scouts for the right audiences for that content by seeking matches on social media, and automatically generates numerous variations of paid posts. Keywee is programmed to recommend optimized bids for each selected audience, and report on the performance of content across channels.