Web Optimization

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Definition

Web Optimization tools help improve the preformance of your website and web-based products. Tools in this category include User Experience and A/B Testing.

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Products

40Nuggets is a smart Lead Capture Automation platform that detects and identifies website visitors based on location, landing page or ad campaign, and other trackable behavior patterns. With 40Nuggets, sales and marketing teams can capture potential ...
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8Seconds Optimiser is a cloud-based A/B and multivariate creative content testing application. The tool is designed to dramatically improve email and landing page conversions and empower marketers to work independently from technical teams.
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AB Tasty is a SaaS-based application that runs A/B and multivariate tests enabling e-marketers to optimize their website and conversion rate with minimal technical knowledge.
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Actionable Ecommerce Analytics provides detailed data analytics for the user’s ecommerce site. Equipped with tools to measure customer preference data, follow shopping session activity, generate insightful visual reports, and use ecommerce A/B testin...
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By AdNgin
AdNgin, now a company of Outbrain, optimizes ad performance for AdSense publishers through an advanced algorithm that tests ads in a variety of ways, and displays the ads most likely to generate revenue. AdNgin performs bandit testing, and testing fo...
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Adobe
Part of the Adobe Marketing Cloud, Dynamic Tag Management (DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. DTM also enables responsive delivery of...
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By Adobe
Launch, by Adobe makes tag management more open, and dynamic, enabling customers to build, extend and manage extensions within the Adobe Cloud Platform. With Adobe Cloud Platform Launch, marketers can define each data set and focus their marketing to...
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By Adobe
Adobe Target is a complete optimization solution that allows marketers to experiment and create high-converting personalized experiences. The solution enables marketers to easily set up, test and deliver targeted experiences to customer segments. Ad...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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